New Candy Makes a Giant Impression;
Oompa Loompas at a Loss for Lyrics Over Willy Wonka's New Candy Creation!
Wonka Launches Contest with Raven-Symoné to Find Aspiring Performers to Sing with Oompa Loompas about New Giant Chewy NERDS®
The Willy Wonka Candy Factory · July 21, 2008 /PRNewswire/ — Emerging from his iconic candy factory today, confectioner extraordinaire Willy Wonka called on candy lovers from coast-to-coast to help his Oompa Loompas overcome a most-amusing situation — their complete loss for lyrics to sing about Wonka's newest creation, Giant Chewy NERDS® candy.
"My normally melodious assistants have a candy chorus confusion," he mused. "They tasted my new Giant Chewy NERDS, with their bumpy, crunchy NERDS shell and chewy, jelly bean center, and their tongues are tied. They're singing complete gobbledygook!"
In order to help the Oompa Loompas regain their rhymes, Willy Wonka has launched a nationwide search for a new song to describe Giant Chewy NERDS. Now through September 21, 2008, tweens and teens can visit WONKA.com to submit a video of themselves singing their original lyrics about bumpy, crunchy, tantalizingly tangy new Giant Chewy NERDS. Music and images are provided on WONKA.com to help get the creative juices flowing. Aspiring lyricists can also submit an entry at the Wonkalicious Lounge events, which will be taking place at malls across the country this summer.
The lucky winner of the Loss for Lyrics video contest will be flown to Los Angeles to professionally record his or her song with the assistance of recording artist and actress, Raven-Symoné. One of Hollywood's most talented young stars, Raven-Symoné is best known for her Emmy nominated comedy series, Disney Channel's "That's So Raven." She was last seen on the big screen starring in Disney's "College Road Trip" opposite Martin Lawrence and was an executive producer on the film. She starred on four Disney Channel Original movies and won a Young Artist Award for her performance as 'Olivia' on "The Cosby Show". She recently completed her fourth solo album entitled "Raven-Symoné" and will go on tour this July. Willy Wonka has posted complete contest details on his web site, www.wonka.com.
In addition to creating a video, consumers can view all submissions and rate their favorites. Consumers who rate a video will be entered into a sweepstakes to win weekly WONKA prizes including Giant Chewy NERDS candy, a t-shirt and a plush toy; one grand prize sweepstakes winner will be selected to win a year's supply of Wonka candy.
Many will enter, few will win. No purchase necessary for contest or sweepstakes. Contest ends 11:59 p.m., ET, 9/21/08. Rating sweepstakes runs 7/21/08 through 9/28/08. Open to residents of the 50 US & DC, between 8-18 years of age for Contest and under 18 years of age for Rating Sweepstakes. Void where prohibited. Subject to entry details, prize description, and full rules at wonka.com
News About Tune Halting Candies from the Willy Wonka Candy Factory
New WONKA Giant Chewy Nerds deliver a one-two wallop with their bumpy, crunchy NERDS shell and chewy, jelly bean center. Every pouch features five tangy flavors: Strawberry, Grape, Watermelon, Lemon and Orange. Eat them one at a time or in different flavor combinations for the ultimate in taste-bud tantalization.
During one of his incognito travels outside the candy factory, Willy Wonka hand-selected a group of trusted tweens and teens to sample his new Giant Chewy NERDS. After lots of crunching and chewing, the number of candy consumers who said they definitely would buy them jumped dramatically — up to 68% versus the pre-trial level of 22%.
About WONKA's WONKALICIOUS LOUNGE
The WONKALICIOUS Lounge will be at 12 malls across the U.S every Saturday afternoon from 1:00 p.m. — 6:00 p.m. Mall locations include: Southlake Mall, Atlanta, GA — July 12; First Colony Mall, Sugarland, TX — July 19; Stonebriar Centre, Frisco, TX — July 26; Northridge Fashion Center, Northridge, CA — August 2; NewPark Mall, Newark, CA — August 9; Alderwood Mall, Lynnwood, WA — August 16; Jordan Creek Town Center, West Des Moines, IA; Eden Prairie Center, Eden Prairie, MN — August 30; Spring Hill Mall, West Dundee, IL — September 6; Lakeside Mall, Sterling Heights, MI — September 13; White Marsh Mall, Baltimore, MD — September 20.
The Willy Wonka Candy Factory company opened its doors in 1983. Since that time, Wonka has been dedicated to the art of producing fun, innovative, high-quality candies for kids of all ages. WONKA® candies include well-known favorites such as: NERDS®, NERDS® Rope, Giant Chewy NERDS®, SWEETARTS®, SWEETARTS® SQUEEZ, SHOCKERS, LAFFY TAFFY®, RUNTS®, EVERLASTING GOBSTOPPER®, LIK-M-AID® FUN DIP, PIXY STIX®, BOTTLE CAPS® and the WONKA® Bar.
About Nestlé USA
Named one of "America's Most Admired Food Companies" in Fortune magazine for the ninth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with STOUFFER'S® LEAN CUISINE® to baking traditions with NESTLÉ ® TOLL HOUSE®, Nestlé USA makes delicious, convenient and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestlé. Good Food, Good Life" is all about. Nestlé USA, with 2005 sales of $8.1 billion (includes Nestlé Nutrition), is part of Nestlé S.A. in Vevey, Switzerland the world's largest food company with sales of $73 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.