This page has been optimized for print.

IN.COM, NETWORK18's LATEST FORAY DEBUTS TO AN OVERWHELMING RESPONSE

Impressive early performance of In.com (beta) propels Web18, Network18's Internet Company to No.2 Position

Mumbai · Sep 23, 2008 /PRNewswire/ — Within a few weeks of being available in beta mode, in.com has made a spectacular start. In.com is the latest online foray from Web18, one of India's leading online networks. The site is set to redefine online usage with a unique user proposition, which builds on the strongest benefits that the internet delivers and then maps that to community choices through a smart aggregation model. Available for access since August 2008, in.com is already in the top Indian websites.

At the heart of in.com is an intelligent meta-aggregator, essentially a crawler, which ensures a dynamic, smart and continous mapping of the internet universe, from which only the most sought after and relevant sites are showcased for the user. The in.com construct is based on the fundamental needs of any online user and the site is home to all content that act as drivers for accessing the internet today.

From reading news, blogs, feeds and information to watching videos, from listening to music to playing games, from mailing to searching for products, holidays, marriage partners and much more. The site has impressive content width with the largest online collection of licensed music in India and a great repertoire of online games, apart from delivering the first fully indigenously developed, globally benchmarked email service. In.com has a content neutral approach, which considers videos and text content equally during news search results. The site operates with a robust methodology for site selection which indexes content and auto-associates objects based on proximity, frequency and uniqueness.

The power packed content offering of in.com has been packaged into a rich but clutter free user interface, which greatly facilitates ease in accessing the right content and a fantastic user experience.

Rishi Khiani, COO Web18 added "In.com has been the result of our determined efforts to build a service that intelligently delivers the internet to all users. We hope to further strengthen the leadership position of in.com by introducing unique and very sticky features around the time of its public launch — wait and watch."

Commenting on the robust initials of in.com, Mr. Surya Mantha, CEO, Web18 said "We're quite pleased with the strong traction in.com has achieved amongst netizens, while it's still in the beta phase. This impressive start is an affirmation of our belief that the internet story in India is yet to reach its true potential. With only approximately 40 million users and large audience segments yet to access the net, there is a great upside waiting to be tapped. We believe that in.com will be a category growing influence in the Indian online space supported by the higher reach of Network 18 media products."

The portal has already notched quite a few milestones in its beta phase, while the public launch is likely soon.

Site Statistics: (Source: Comscore & Alexa)

  • Web18 among the top Indian Internet groups Network 18 Ranks No. 2 (Comscore)
  • IN.com Among the top Indian Portals Ranks No. 7 in the country (Comscore)
  • IN.com Ranked 9th amongst the top India based sites (Alexa)

  • * Amongst India based networks

About Web18

Web 18 is the Internet and Mobile arm of Network 18, India's leading Media conglomerate. It has a variety of leading information and transactional services based on the Internet.

Other offerings include; MoneyControl.com, Cricketnext.com, CommoditiesControl.com, PowerYourTrade.com, Tech2.com, Biztech2.com, IBNLive.com, Compareindia.com, Storeguru.com, Indiaearnings.com, JobStreet.com, Indiwo.com, Buzz18.com, Josh18.com