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Walmart Hosts Enchanting Viewing Parties of Disney's The Princess and the Frog

Guests from Boys & Girls Clubs of America enjoy Pink-Carpet Treatment and Film-Inspired Style from Walmart

BENTONVILLE, Ark., (December 11, 2009) /PRNewswire/ — Walmart (NYSE:WMT) is rolling out the "pink" carpet today for approximately 365 kids from Boys & Girls Clubs of America at a series of special viewing parties celebrating the national release of Disney's The Princess and the Frog. Little girls will enjoy a fairytale evening that includes making a grand entrance on a pink carpet at the event and donning the latest Disney Princess looks from Walmart.

Private parties and film screenings are taking place in Atlanta, Ga., Miami, Fla., Charlotte, N.C., Tampa, Fla., and Birmingham, Ala. A special pre-opening viewing was held in New Orleans, LA., the setting for the movie, on Wednesday. The festivities will also include music from the film, photo opportunities with character cut-outs, and special princess activities. The Princess and the Frog introduces the first new Disney princess in a decade.

"Walmart is happy to provide kids from Boys & Girls Clubs of America with a magical film experience, along with a selection of film merchandise from our stores," said Rosalind Brewer, division president, Walmart U.S. "This holiday all families can make their little girls feel like princesses with Walmart's affordable product assortment, conveniently located in The Princess and the Frog destinations in most Walmart stores."

"Little girls always dream of being princesses when they grow up, so we are very excited that Walmart has given so many girls the chance to experience this magical opportunity," said Frank Sanchez, vice president, corporate and partner relationships, Boys & Girls Clubs of America.

Walmart is adding its own holiday magic by offering a wide selection of film-inspired merchandise at affordable prices. All girls can be Princess Tiana with reasonably priced apparel, accessories, books, music, bedding, toys and more, conveniently located in The Princess and the Frog destinations in most Walmart stores nationwide and on walmart.com.

From tiaras and tees to royal scepters and sleepwear, Walmart's assortment of The Princess and the Frog merchandise is offered at unbeatable prices, with all the film-inspired apparel priced $10 or below including:

  • The Princess and the Frog Tee – $5.00
  • The Princess and the Frog Cosmetic/Dress-up set – $5.00
  • The Princess and the Frog Jewelry – $5.00
  • The Princess and the Frog Girls 3-piece Leggings and Scarf set – $10.00
  • The Princess and the Frog Soundtrack – $13.88

Film merchandise is topping Christmas wish lists as the excitement around The Princess and the Frog continues to grow. Customers can also purchase the Disney Princess Tiana Just One Kiss doll ($24.88) at Walmart, which industry experts and media report could be one of this holiday season's hottest toys. The doll was recently voted as one of FunFare magazine's "Holiday Hot Dozen" and nominated for the "2009 Girls' Toy of the Year" award by the Toy Industry Association.

About Walmart

Every week, millions of customers visit Walmart Stores, Supercenters, Neighborhood Markets, and Sam's Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart Stores, Inc. (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local communities in the United States. To learn more, visit www.walmartfacts.com, www.walmartstores.com, or www.walmartfoundation.org.

About "The Princess and the Frog"

Presented by Walt Disney Animation Studios, the musical The Princess And The Frog is an animated comedy set in the great city of New Orleans. A modern twist on a classic tale, the film features a girl named Tiana who dreams of owning her own restaurant, a frog prince who desperately wants to be human again, and a fateful kiss that leads them both on a hilarious adventure through the mystical bayous of Louisiana. The Princess and the Frog marks the return to hand-drawn animation from the revered team of John Musker and Ron Clements and features music by Oscar®-winning composer Randy Newman. Featuring the voice talents of Anika Noni Rose, Terrence Howard, John Goodman, Keith David, Jim Cummings, Jennifer Lewis and Oprah Winfrey, the film hits theaters nationwide on Dec. 11.

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (www.bgca.org) has helped kids BE GREAT providing hope and opportunity for those who need it most. Today, some 4,300 Clubs serve some 4.5 million young people through Club membership and community outreach. Boys & Girls Clubs can be found throughout the country and on U.S. military bases worldwide, providing young people 6-18 years old with guidance-oriented character development programs conducted by trained, professional staff. Clubs positively impact lives and help young people reach their full potential as productive, caring citizens. Key programs emphasize leadership development; education and career exploration; community service; technology training; financial literacy; health and life skills; the arts; sports, fitness and recreation; and family outreach. In a recent Harris Survey of Club alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta.