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VitaminLife.com Sees Internet Sales Up 40% in Major Metro Markets as Gas Crisis Looms; Shopping Behaviors Change as People Conserve Gas

Company sees retail habit change as barometer - gas prices go up, major market trend to stay home, shop online

Redmond, WA - July 3, 2008 /PRNewswire/—VitaminLife, a leading vitamin and natural products Internet retailer offering over 30,000 supplements at savings up to 50% today announced that the company has observed a 40% sales increase in the last 2 quarters of 2008 as people change shopping habits to offset today's high fuel costs.

According to the AAAFuelGauge Survey, the average price of regular unleaded gasoline (July 1, 2008) is now averaging $4.087 a gallon compared to $2.957 a year ago. For further information on average fuel pricing go to AAA.com. "We are seeing changes in buying trends as fuel costs rise," said Dean South, president of VitaminLife. "It used to be that we would see a majority of our sales coming from remote places across the globe and nationally, a higher percentage from rural areas of the U.S. Today we see a big surge in the U.S. of online orders from major metropolitan areas. People have simply decided to drive less. The cost of fuel has surpassed the price of shipping, and we see this trend as an early barometer for changing consumer buying behavior."

Since the company's beginning, VitaminLife routinely ships products all over the world, sending products throughout Europe, Middle East, Asia, even supplying vitamins and natural products to soldiers stationed in Iraq and Afghanistan. The mix is now changing as people get out of their SUVs and order online to offset fuel costs.

"What I really appreciate is that I can order online once and then get what I need, from a respected vendor that offers the largest selection available," said Karmen Spencer, a regular VitaminLife customer in Orange County, California. "Even if a product is backordered, I will get it shipped as soon as it comes in, no extra trips back and forth to the store. I have started trying to limit the number of errands that I run in my Jeep Grand Cherokee each week, cutting down on both fuel costs and my time."

Nationally recognized brands carried by VitaminLife include Blue Bonnet, Country Life, Enzymatic Therapy, Jarrow Formulas, Natural Factors, Nature's Plus, Nature's Way, New Chapter, Now Foods, Solgar, Solaray, and Source Naturals.

"I buy more online much more now because is it more expensive to buy gas to run from store to store, and now just get my products shipped to my home," said Bill Clifford, a Dallas area customer. "I have more family time if I'm not running around town, besides; shipping is a flat rate regardless of my order size."

About VitaminLife

VitaminLife.com, a leading online vitamin and natural products retailer with a retail store site in Redmond, Washington was founded in 1999. The company offers over 30,000 health, diet, beauty, body building and natural supplements from over 500 manufacturers, the world's largest online selection. The retail store is located at 15940 Redmond Way, Redmond WA 98052 in the Redmond Center, 800/998-8855. Mail order is also available. For more information visit www.vitaminlife.com.