TROJAN® VIBRATIONS Shakes up the Sexual Health Aisle at Drugstores and Mass Merchandisers Across the Nation
New Line of Vibrators Becomes Widely Accessible and Helps Close the Pleasure Gap between Women and Men
Princeton, NJ — April 27, 2011 /PRNewswire/ — As temperatures rise, TROJAN® VIBRATIONS are springing up at popular retailers and corner drugstores across the country. The TROJAN® VIBRATIONS line includes the Trojan® Vibrating Tri∙Phoria® vibrator and Trojan® Vibrating Pulse vibrator which offer an unparalleled combination of pleasure options and intense, precise stimulation, allowing women and men to enjoy high quality pleasure products with more ease than ever.
Recent studies show that American couples are using and embracing vibrators more than ever beforei and the makers of Trojan® are taking the lead on mainstreaming the category by combining rigorous research and development with innovative design. With this, Trojan®, a brand with over 90 years of experience developing sexual health and pleasure products, is using the strength of its trusted brand to make high-quality vibrators readily accessible at drugstores and mass merchandisers.
This new, widespread availability may also help to close the “pleasure gap” between women and men revealed by the ground-breaking 2010 National Survey of Sexual Health Behaviors (NSSHB) from The Center for Sexual Health Promotion at Indiana University. According to the study, about 85% of men report that their partner had an orgasm at the most recent sexual event, while only 64% of women report having had oneii. With the launch of TROJAN® VIBRATIONS, the makers of Trojan® have created tools to help both partners share intimacy.
“We know that vibrators can up the pleasure quotient in a relationship and we want our customers to feel comfortable purchasing them,” said Bruce Tetreault, group product manager in marketing for Trojan®. “By selling this line of high quality vibrators across a multitude of channels—at drugstores, mass merchandisers, online and in select adult stores—Trojan® is making it easier for couples to bring a higher level of fun and intimacy into their bedrooms.”
Building a Buzz-Worthy Boudoir is Big Business
According to industry estimatesiii, the vibrator category has grown into a billion dollar market and usage rates are on the rise. The research and development teams from the makers of Trojan® sexual health products did their due diligence on the growth of the industry and saw an opportunity.
“We were really impressed by how many people were using vibrators to build a better and healthier sex life,” said Tetreault. “We’re proud of the fact that we’re not only helping to guide women and men along their sexual journeys, we’re also providing new products they want and need. They are telling us they want and need vibrators to spice up their sex lives, and we’re making it easy for them to find innovative, high-quality vibrators in mainstream stores where they buy everyday personal care products.”
According to an earlier survey by The Center for Sexual Health Promotion at Indiana University, more than half of American women (53 percent) and close to half of all American men (45 percent) have used a vibrator in their lifetime, and 80 percent of those women claim they use vibrators with their partnersiv. And findings from an omnibus study conducted this month by Strategy One on behalf of the makers of Trojan® noted that 41 percent of women and men would feel comfortable buying a Trojan® vibrator from their local drugstorev.
So What’s All the Buzz About?
Trojan® Vibrating Tri∙Phoria® vibrator is like 3 vibrators in 1 as it comes with three high quality, interchangeable tips that help provide a variety of sensations, including the feelings of firm pressure, tongue-like flickering and focused stimulation. With eight different settings, including five speeds and three varying pulse patterns, Vibrating Tri∙Phoria® vibrator offers 24 unique combinations for women and men. Its unparalleled combination of pleasure options allows users to customize their stimulation.
With six settings, including three speeds and three pulse patterns, a high quality, soft, silicone tip, compact size and quiet vibrations, Trojan® Vibrating Pulse delivers intense, precise stimulation.
For more information on TROJAN® VIBRATIONS products, visit www.TrojanVibrations.com.
Trojan® is a leading brand of sexual health products in the U.S. and has been a trusted brand for over 90 years. We are committed to growing the business of pleasure by offering American women and men a wide variety of condoms and high quality vibrating products.
TROJAN® VIBRATIONS is a line of high quality vibrators and vibrating rings that help users enhance their sexual pleasure. This premium line of products offers unique features including multiple speeds and pleasurable pulse patterns in a variety of sizes and sensual designs to accommodate an individual’s personal preferences. For more information, visit www.TrojanVibrations.com.
i Indiana University, Center for Sexual Health Promotion. Vibrators and Sexual Health: A Nationally Representative Study of U.S. Adults. 2008
ii Indiana University, Center for Sexual Health Promotion. National Survey of Sexual Health and Behavior. 2010
iii Mintel Custom Solutions. Vibrating Devices Study: Category Assessment. 2006
iv Indiana University, Center for Sexual Health Promotion. Vibrators and Sexual Health: A Nationally Representative Study of U.S. Adults. 2008
v Strategy One, 2011 Trojan Vibrators Omnibus, April 5, 2011