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Traxo Launches Social Travel Service that Makes Sharing Travel Plans, Receiving Trusted Travel Recommendations, and Discovering Travel Overlaps Easier Than Ever

(DALLAS, TX - AUGUST 19, 2009) /PRNewswire/ — In an effort to smarten social travel sites, Traxo announces the public beta launch of Traxo.com, a free trip and itinerary organizer and travel information tool that facilitates relationships and brings friends, family and colleagues together through travel. Starting with travel plans booked anywhere on the Web (i.e. via airline, agency, hotel, car rental websites), Traxo automatically detects travel reservations and securely imports this information into a user's personalized and centralized travel dashboard, intelligently creating itineraries and keeping track of all past and future travel. Traxo then matches travelers' plans with personal and business contacts, allowing them to easily share their upcoming travel plans and alerting them in advance when plans overlap. Traxo users can easily seek advice and reviews from trusted contacts that have actually been to a destination before, ensuring the integrity of recommendations. Custom privacy options give Traxo users complete control over who sees what trips; and users can set privacy settings on a trip-by-trip basis or give separate privacy settings for individuals. Once the one-time registration is complete, there is no need to manually enter trip details or constantly forward travel confirmation emails to create a trip itinerary.

Traxo Moments – defined as those amazing coincidences that occur when two people serendipitously re-connect during travel – are a highlight of the service and since Traxo users don't have to remember to upload their trips, the likelihood of discovering a travel match via Traxo is much higher than on any other travel site. When a match is identified, Traxo sends alerts to both parties about the overlap. Alerts can be emailed to the user in real time, daily or weekly, distributed on their Facebook stream and displayed on the Traxo site (based on pre-selected privacy options). Further simplifying the fluid nature of travel, if a trip is cancelled or modified, Traxo automatically makes the updates on the user's profile.

"Automatically collecting and storing an individual's travel plans all in one place has been a problem that the travel industry has been trying to solve for years, but has yet to be done effectively," said Traxo CEO Andres Fabris, former head of business development at Travelocity. "With Traxo, we help people stay in touch while traveling, ensure they can easily get trusted travel recommendations from the people they know and empower a new generation of intelligent travel services," Fabris continued.

More than a virtual hello, Traxo's features have impact in the real world, making and improving traveler's real-life connections. Traxo users and their network of friends will benefit from the Traxo experience before, during and after their trip. Traxo also plans to make its compelling trip logistic service available to select third party applications.

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About Traxo

Traxo solves the classic problem of finding out if travelers and any of their business or personal contacts will be in the same place, at the same time by automatically uploading all travel bookings made online. All travel information remains in a centralized dashboard and Traxo creates users' itineraries, alerting them if their plans overlap with their contacts to avoid missed connections. Traxo is equally useful for contacts that travel infrequently as they can share in the post-trip experience by reading reviews and browsing through trip notes, reviews and stories. With Traxo, users can also automatically upload their Facebook contacts right into Traxo and publish their trips directly into their Facebook stream. Traxo's seamless integration with Facebook named Traxo a finalist for the 2009 fbFund. Traxo is the idea of Andres Fabris, Andy Chen and Richard Pendergast with Traxo's executive team comprised of individuals with extensive travel industry experience from companies like Sabre and Travelocity. For more information, please visit www.traxo.com.