BOY SCOUTS INTRODUCE NEW POPCORN LINEUP FOR FALL SALE

Biggest Change to Fundraising Popcorn in 30 Years

Indianapolis, IN, September 1, 2010 /PRNewswire/ — This fall, Cub Scouts and Boy Scouts will introduce a whole new lineup of Trail’s End popcorn products for their annual fundraiser – the biggest change in 30 years. Since 1980, Americans have supported Scouting with their purchases of Trail’s End microwave popcorn and ready to eat popcorn treats. When their popcorn goes on sale next week, Scouts have every reason to believe the public will eat it up.

The sale this year occurs during the Boy Scouts of America’s 100th anniversary.

The Trail’s End popcorn sale helps pay for local Scouting programs in communities all across the country, and Scouts enjoy a great return on their sale, with more than 70% of the purchase price going to fund local Scouting.

The new Trail’s End products have better flavor, are better for you and come in all-new packaging. And consumers will, on average, get 20% more product than before.

Unbelievable Butter microwave, Butter Light microwave and ready to eat Cheese Corn are now made with canola oil, with 0 grams trans fat and low saturated fat. The microwave products have new “Butter Burst” flavoring with a more robust butter flavor. Trail’s End Caramel Corn is made with natural sweeteners, and Trail's End chocolate products contain no hydrogenated oils.

All of the ready to eat products have beautiful new packaging that’s better for the environment because less packaging waste ends up in landfills. Traditional metal canisters have been replaced with bags that are re-closable for freshness, a hit with consumers. All of the Trail’s End packaging now displays photos of Scouts and describes the benefits of Scouting to boys and to their communities.

This year, consumers can again donate popcorn to U.S. military personnel. Doug Dent, of Trail’s End Popcorn, explains, “This is the fourth year for our military program, and it’s really a win-win-win situation. People can purchase popcorn for the men and women serving our country and support local Scouting at the same time. And they will know they're benefiting two great institutions in one generous act.’

And consumers can support Scouting year ‘round online at trails-end.com. They can order popcorn and receive it direct from Trail’s End, with Scouts still realizing a 70% return.

Popcorn has been a part of Scouting for 30 of Scouting’s 100 years. In 1909 Chicago publisher William D. Boyce, while visiting London, learned of the Scouting movement, and in 1910 incorporated the Boy Scouts of America. Since then more than 110 million Americans have been members of the BSA.

Trail’s End is sold exclusively by Scouts in more than 280 Scout councils across the United States and Canada.


Media Contacts:

Steve Nienaber
Nienaber Marketing
812-842-2370
Doug Dent
Trail's End Popcorn
317-915-4030