THE MAKERS OF TONY'S® PIZZA ROLL A STRIKE WITH EXTRA VALUE – NEW BOWLING PROGRAM OFFERS FAMILIES FREE BOWLING
Reigning First Family of Bowling, Chris and Lynda Barnes, Kick Off Program
MINNEAPOLIS - May 27, 2009 /PRNewswire/ — The makers of Tony's® pizza announced today they are bringing even more value to families who are looking for good food, good fun and a great value. The new program will provide tens of millions of coupons on the packages of Tony's® pizzas for a free game of bowling, redeemable at more than 2,000 Strike Ten Entertainment member bowling centers around the United States. The free game is worth up to a $6.00 value with most Tony's® specially marked pizzas at a retail price of between $2.50 to $3.50. Bowling's reigning first family, Chris and Lynda Barnes, along with their twin sons, Troy and Ryan, are kicking off the free bowling program which will run through December 2010.
"As bowlers and parents, we know and understand the tremendous value that Tony's® pizzas and the sport of bowling offer," said Chris Barnes. "We and our twin sons are helping spread the word about the great value of the Tony's® pizza free bowling program because it provides families a fun, inexpensive form of entertainment that everyone can enjoy. Besides, I grew up on Tony's pizza, so I'm all over this promotion!"
"We started bowling when we both were kids and now we enjoy bowling with our sons," added Lynda Barnes. "It is an affordable, family-friendly activity for all ages and the Tony's® pizza free bowling program makes bowling even more affordable for families." Consumers can find participating Strike Ten bowling centers to redeem their Tony's® pizza bowling coupon at www.gobowling.com and www.bowl.com, or for more information visit www.Tonys.com.
In addition, the makers of Tony's® pizza also recently sponsored two major bowling events: The USBC Queens and Bowling's Clash of Champions which Chris Barnes won, and they will be sponsoring The USBC U.S. Women's Open on Monday, Aug. 3 through Sunday, Aug. 9, 2009.
Bowling is the #1 participation sport in the United States with nearly 70 million people bowling annually and is an extremely popular activity among kids and teens. Bowling is the most popular sport for youth, ages 6-17 (Source: Sporting Goods Manufacturers Association). There are 10 million kids who celebrate their birthdays at bowling centers every year, making bowling the #1 birthday party destination for kids ages 12 and under. Bowling centers have become relevant among younger audiences by morphing into clean-air entertainment venues that feature modern lounges with cutting-edge technology, diverse menus and themed events.
About Tony's® Pizza
Tony's® products are marketed by Schwan's Consumer Brands North America, Inc., a subsidiary of The Schwan Food Company, which has produced and distributed premium frozen foods since 1952. Its brands include Red Baron®, Freschetta®, and Tony's® pizzas, Asian Sensations® snacks and appetizers, Larry's® potatoes, and Mrs. Smiths® and Edwards® pies and desserts. The business is based in Bloomington, Minn., and the brands are represented in more than 50,000 retail outlets across the United States. For more information about Tony's® products visit www.Tonys.com.
About Chris and Lynda Barnes
Chris and Lynda Barnes have both won the most prestigious titles in bowling. Chris owns 12 career PBA Tour titles – including the U.S. Open and the Tournament of Champions – and is the only athlete to win the Collegiate, PBA Rookie and PBA Player of the Year honors. Lynda is one of the world's leading Ten-pin bowlers. She is the 2008 USBC Queens champion – the biggest and most prestigious title in women's bowling – and she recently won the "Clash of the Champions" for the second consecutive year. The husband-and-wife champions reside in Double Oak, Texas with their twin sons, Troy and Ryan.
