Tocquigny Named Finalist for 2011 SXSW Interactive Award
Austin, TX, February 17, 2011 /PRNewswire/ — Austin-based Tocquigny, an award-winning, nationally recognized interactive agency, was named a finalist for a 2011 SXSW Interactive Award in the Kiosk/Installation category for projects that live outside the standard browser experience.
Tocquigny is being honored for its work on Teradata Partners “At the Moment” Video Wall, a groundbreaking multi-platform video installation project developed for the 2010 Teradata PARTNERS Conference in San Diego. Tocquigny designed At the Moment as a real-time data visualization platform to exemplify The Socialization of Data (www.socializationofdata.com), a forward-thinking methodology Teradata uses to demonstrate the power of fusing non-traditional business data with traditional data. To illustrate this concept, Tocquigny created a video wall comprised of 52 LED monitors and three 77" LCD panels. As conference attendees passed by, the wall displayed more than 25 unique data sources in real time, including YouTube, Yelp, Twitter, Flickr, Tweetfeel, business news, stock market indices and polling results.
In addition to collecting information from outside sources, Tocquigny used mobile phone signals to track and visualize attendees’ whereabouts at the venue, showing viewers where the convention action was concentrated at any given time, along with geographic representations of registrants’ home cities. Viewers could also use their mobile devices to interact with the visualized content in real-time, which allowed them to jump onto the screen by recording themselves in a video booth, with their footage displayed almost instantaneously.
“Tocquigny has done a tremendous job throughout their entire organization – from their account services, to their creative, to their interactive department – in really helping us to create the most unique idea that’s bringing to life our Socialization of Data messaging platform,” said Erin Fagan, Director of Marketing Communications Programs at Teradata Corporation. “It’s really at the forefront of agency creativity and guerilla marketing.”
Yvonne Tocquigny, CEO and founder of Tocquigny, added, “It is the best of both worlds when we are able to place our clients in a leadership position and at the same time be recognized for breakthrough innovation.”
Founded in 1997, the SXSW Interactive Awards is the centerpiece of the SXSW Interactive Festival, honoring the best new digital work for sites or projects that were launched or redesigned in 2010. Finalists represent the cutting edge of trends, products and overall developments in new media. At the Moment is competing against such prestigious entries as Showtime’s Dexter, TED and Unilever. Winners will be revealed at the 14th Annual SXSW Interactive Awards Ceremony on March 15 at the Hilton Austin Downtown.
Tocquigny is nationally recognized as a top-tier interactive agency serving global brands with creative branding and A Measured Approach™ to interactive. With an extensive breadth of services, Tocquigny can harness the latest trends and technologies in social, interactive, direct response and mobile marketing. Founded by Yvonne Tocquigny in 1980, the agency is propelled by innovation, proven methodologies and hands-on leadership. Tocquigny has been named the “No. 2 Interactive Agency in the Nation” by BtoB Magazine and a “Top 20 Interactive Agency” by Adweek.