Tocquigny Develops TripCast™ iPhone App for the Jeep® Brand
- Location-based, Branded Experience Connects Jeep® with Adventurers –
Austin, TX, Sept. 21, 2010 /PRNewswire/ — Tocquigny, a nationally recognized, top-tier interactive agency, has recently launched the TripCast™ iPhone app to connect the Jeep® brand with its target audience of outdoor adventurers. The innovative application uses location-based check-ins and social sharing to relay travel adventures via the Web or mobile.
Envisioning the interplay of technology and the interests of the Jeep consumer, Tocquigny developed the TripCast™ iPhone application for the Jeep brand of Chrysler Group LLC. TripCast augments the spread of place-based social sharing already established by geo-location platforms like Foursquare, Gowalla, and the newly released Facebook Places while fostering the sense of adventure associated with the Jeep brand.
“TripCast was an opportunity for Tocquigny to demonstrate our bench strength in the areas required to create a relevant app that would be a contribution to Jeep’s target audience,” comments Yvonne Tocquigny, CEO of Tocquigny. “We integrated our knowledge of behavioral marketing along with our specialized expertise in interactive, social and mobile to create a one-of-a-kind experience for iPhone users.”
Adventurers can explore more than 250,000 outdoor recreational spots included in the app’s map. Video, audio clips, status updates, photos and music can be collected and pinned to check-in points along the route and shared real-time with family and friends as the trip progresses on Facebook and Twitter. Later, the journey can be stored and shared as an electronic scrapbook of memories. iPhone apps like TripCast can provide both immediate impact and long-term branding.
“Our clients know that 2010 is the year for mobile,” continues Tocquigny. “In addition to mobile application development, Tocquigny has seen a rise in demand for all mobile projects, including mobile website optimization and mobile media placement.”
Tocquigny is nationally recognized as a top-tier interactive agency serving global brands with their Measured Approach™ to interactive. With an uncommon breadth of services, Tocquigny harnesses the latest trends and technologies in social, interactive, direct response and mobile marketing. Founded by Yvonne Tocquigny in 1980, the agency is propelled by innovation, proven methodologies and hands-on leadership. Tocquigny has been named the “No. 2 Interactive Agency in the Nation” by BtoB Magazine and a “Top 20 Interactive Agency” by Adweek. For more information, please contact Peter Moossy at (512) 532-2907, firstname.lastname@example.org or visit the website at www.tocquigny.com