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Stop Sex Trafficking of Children & Young People

THE BODY SHOP, ECPAT AND THE SOMALY MAM FOUNDATION WORKING TOGETHER TO STOP THE SEX TRAFFICKING OF CHILDREN AND YOUNG PEOPLE

New York, NY, August 3, 2009 /PRNewswire/ — Children for sale? Many will be shocked to learn that at least 1.2 million children and young people are exploited in the global sex trade each year, not just overseas but right here in the U.S.

Take a stand and help make strides to end child trafficking with the purchase of Soft Hands, Kind Heart Hand Cream. Not only is the non-greasy moisturizing formula kind to your hands, but it is also symbolic of a kind heart – as each purchase supports The Body Shop's "Stop Sex Trafficking of Children and Young People" campaign.

The campaign marks a new chapter in The Body Shop story around the world. Working in partnership with ECPAT USA (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes) and the Somaly Mam Foundation in North America, the campaign aims to inspire long-term change, offering a chance to end the greatest human rights abuse of the 21st century, affecting children in every country in the world.

Approximately $6.00 from every purchase is donated directly to ECPAT-USA, the U.S. national partner in a global network of independent grassroots organizations, working in 75 countries to combat child exploitation.

Funds raised from sales of The Body Shop Bag for Life and gift bags will go to the Somaly Mam Foundation to support rehabilitation and support services in Cambodia.

Carmen Madrinán, Global Director of ECAPT, said: "Once a child has been trafficked, the child has lost their protective environment and has fallen in the hands of those that will compromise their dignity, violate their rights and shatter their trust. Change is only possible when the world wakes up to the fact that the trafficking and sexual exploitation of children is happening all around us, in every country in the world."

SEX TRAFFICKING

If you believe you've seen something suspicious which could involve a trafficked or exploited child, call the emergency services. In a non-emergency situation e-mail protect@ecpat.net.

LEARN MORE ABOUT TRAFFICKING

The trafficking of children and young people is a complex issue and it manifests itself in various ways, depending on the region or country where the children are located. However, three steps are typical of the trafficking experience:

  1. RECRUITMENT

    The child or young person is taken away from their home, sometimes by force but often the trafficker will trick them or their parents into going, with the promise of a better life. On some occasions desperate parents will sell their child to a trafficker or children run away from abusive homes.
  2. TRANSPORT

    Moving the child to their intended destination can often be dangerous and uncomfortable. The trafficker may hide the child in cramped conditions to prevent anyone finding out what's happening. If ever questioned, they will lie about their relationship to their human 'cargo' to avoid suspicion.
  3. DESTINATION

    On arrival to their first destination, children and young people are often abused, beaten or raped into submission and can be repeatedly sold. They are psychologically and physically damaged but too frightened or ashamed to ask for help. If they try to escape, their lives or the lives of their families are threatened. If they do manage to escape, the authorities don't always provide immediate protection for them, leaving them just as vulnerable.

Special edition Soft Hands, Kind Heart Hand Cream ($10.00) is a protective hand cream that leaves your hands silky soft to the touch. Infused with soothing angelica extract to help soothe and soften the skin plus a note of fresh citrus and warm amber for a delicate fragrance, the cream helps provide protection and care to children and young people trafficked or at risk. Soft Hands, Kind Heart Hand Cream also features Community Trade olive oil from Italy, sourced though the unique The Body Shop fair trade program. This trade provides a sustainable income for olive growers and their families, all the while making your hands feel great.

Shelley Simmons, Director of Values for The Body Shop says: "Many of us might feel powerless to help abused and defenseless children who are subject to unimaginable acts of cruelty. However, by supporting the Stop Sex Trafficking of Children and Young People campaign, we all have the chance to inspire real change on an issue which, until now, has been largely hidden from the world."

The Body Shop network across 64 countries is supporting the Stop Trafficking campaign, to raise awareness of this issue. Dame Anita Roddick, the late founder of The Body Shop, was passionate that this "modern-day slave trade" should be brought to public attention. The Body Shop has been involved in this issue since 2007, participating at the World Congress III Against Sexual Exploitation of Children, which took place in November 2008 in Brazil. In Rio, The Body Shop team introduced the world's leading experts on the issue, international governments, NGOs and activists to the "Stop Sex Trafficking of Young People and Children" campaign.

COMMUNITY TRADE

A purchase from our Community Trade program can put a smile on faces as far away as Ghana, Nicaragua, Italy and Guatemala — improving the financial security, comfort and health resources available to farmers, producers and their families in more than 20 countries. In 1987 we launched our pioneering Community Trade program, which now directly benefits over 25,000 people, as we seek to provide fair wages, for work in fair conditions, for all those involved in this unique program. Our commitment to Community Trade continues to grow, with over 65% of our products including the benefits of Community Trade.

THE BODY SHOP AROUND THE CLOCK

We've got all your favorite products to help enhance your natural beauty for 24/7 shopping, delivered direct to your door. Shopping with The Body Shop online couldn't be any easier.

ABOUT ECPAT

ECPAT International is a global network of organizations working together for the elimination of child trafficking, child prostitution and child pornography. The network comprises of 81 groups in 75 countries around the world. All ECPAT groups are independent grassroots organizations, working to combat child exploitation at the local level. Their size varies depending on countries, but they are mainly activist driven movements, and very often operate with limited funding. Their core strengths focus on key areas of child protection, where they are pro-active though their volunteers and supporters, rather than large administrative functions. Some of them are called "ECPAT" while others have different names. All are affiliated with ECPAT network.

ABOUT THE SOMALY MAM FOUNDATION

Founded in 2007, the Somaly Mam Foundation has a vision of a world where women and children are safe from slavery.

Its mission is to give victims and survivors a voice in their lives, liberate victims, empower survivors as they create and sustain lives of dignity, and to end slavery.

The vision and mission are accomplished by developing programs that enable victims to become survivors who are empowered to make a contribution to combat human trafficking.

Press Contact:

Brent Harney
Bratskeir PR
212 679 2233