St. Tropez Revolutionizes the Self Tanning Industry with New Breakthrough Technology
New York, NY (April 20, 2009) /PRNewswire/ — St. Tropez introduces one of the biggest breakthroughs to hit the sunless tanning industry in the last decade – an exclusive new technology that reduces the distinctive smell by a minimum of 70 percent.
Known by top celebrities, fashion and beauty insiders as the leading tanning and skin finishing brand, St. Tropez will again revolutionize the sector with the launch of its new Aromaguard™ fragrance technology. Launching exclusively in all St. Tropez Core Tanning and Gradual Tan/Everyday products this month, Aromaguard™ effectively removes the biggest complaint about self tanning for millions of women and men around the globe.
St. Tropez has built its reputation on providing the highest quality tanning and skin perfecting products for use at home and in top spas. Their collection includes a range of finishes and formulas that can achieve any look, from the modern 'no tan-tan' with a subtle glow, to a classic, bronzed color. The added inclusion of new Aromaguard™ technology further elevates the entire St. Tropez experience by making fans feel, look and smell beautiful.
To create this breakthrough, chemists first addressed the cause of the odor, the chemical reaction between DHA – the active ingredient in all self tanning products – and the proteins on the outer surface of the skin. It is this reaction that causes the bronzing effect and produces the distinctive 'wet biscuit' smell that until now was the price you paid for a beautiful glow. Depending on each person's individual chemistry, the odor can vary in intensity and duration, making this the single biggest reason why some forgo a safe, sunless tan.
Understanding the nature of this odor allows the cutting edge fragrance technology in Aromaguard™ to virtually eliminate this smell, allowing a targeted counteractant fragrance to be added to create a more luxurious self-tan experience. Only a refreshingly exhilarating fragrance blend, bespoke to each person's skin, is left behind.
"As a leading tanning brand, product performance and personal experience are of paramount importance, so we were aware there was still room for improvement when it came to how the product smelled on the skin. We're delighted to introduce Aromaguard™ technology in all of our St. Tropez self tanning products, ensuring everyone can look, feel and smell great while achieving a naturally glamorous look." Michelle Feeney, CEO of St. Tropez.
For more information, including a list of exclusive salon retailers in the United States, log on to www.sttropeztan.com.
