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Shure Introduces Sound Isolating™ Headset for Apple Products

SE115m+ Brings Enhanced Mobile Functionality and Controls for Apple iPhone and iPod Players

NILES, IL, October 21, 2009 /PRNewswire/ — Shure Incorporated today unveiled the SE115m+ Sound Isolating™ Headset with Remote + Microphone, the latest addition to the Company’s acclaimed family of professional quality audio accessories for portable music players and smartphones. The Shure SE115m+ combines quality and functionality: the headset blends the detailed audio performance and superior sound isolation of the SE115 Earphones with an integrated remote control and microphone. The SE115m+ is fully compatible with the iPhone 3GS and current Apple iPod models.

“Since the iPhone was introduced two years ago, Shure has been committed to building accessories that enhance the smartphone experience. Our Music Phone Adapter (MPA) has been wildly successful, so we’re excited about introducing a fully integrated headset specifically built for the next generation of Apple phones,” said Scott Sullivan, Shure’s Senior Director of Global Product Management. “The SE115m+ blends functionality, performance and convenience with Shure’s standard for professional audio quality and durability.”

Shure’s SE115m+ features a three-button remote control located on the right earpiece cable, enabling users to easily adjust volume, control music and video playback, record voice memos, and answer or end calls without having to remove their earphones. Additional features include:

  • Dynamic MicroSpeaker II: Second generation Dynamic driver delivers detailed sound quality and enhanced bass.
  • Convenient Three-Button Remote Control and Microphone: The integrated three-button remote control enables users to take advantage of all the functionality of an iPhone 3GS or supported iPod model.
  • Isolation from Background Noise: Interchangeable earphone sleeves passively block outside noise by forming a tight seal with the ear.
  • Two-Year Limited Warranty: Offers rugged durability and guarantees long-lasting performance.

Pricing, Availability and Compatibility

Priced at $119.99 USD, Shure’s SE115m+ will be available to consumers this month and will carry a two-year limited warranty. Shure’s SE115m+ will be available exclusively at Apple stores and www.apple.com through the end of the year, and more widely available beginning in 2010 at select Shure Retailers. For a list of compatibility requirements, please visit www.shure.com or www.apple.com.

For more information about any of Shure’s current consumer offerings, please visit www.shure.com or call 1-800-25-SHURE. For press quality images of the latest additions to Shure’s consumer product line, please visit www.shure.com/PersonalAudio/PressRoom/PersonalAudioPressKit/index.htm. Please note that these images are password protected. Contact Shure’s public relations team at for the password to access these images.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

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