Latest Ad Focuses on Product Ingredient Responsibility and Disclosure

RACINE, Wis., November 24, 2010 /PRNewswire/ — SC Johnson, a Family Company, will introduce its family standard of transparency on November 25 with the release of its new ad entitled “Honesty.” The ad emphasizes the company’s commitment to disclosing the ingredients in its products and is part of SC Johnson’s ongoing campaign focused on the family values of the company.

“The truth is, companies often don’t have to tell you everything that’s in their products,” said Chairman and CEO Fisk Johnson, the fifth generation leader of SC Johnson. “But we’re a family company that believes in working hard to do what’s right for the families who buy our products – and one of the things that means is being transparent with what’s in our products.”

SC Johnson has a history of taking action beyond what is called for by industry. In March 2009, the company led the industry with the launch of an innovative program on ingredient communication, which made information about many of the ingredients in the company’s products available via a dedicated web site, and the company’s toll-free number 1-800-558-5252. In March 2010, the company created a Spanish-language version of the site and began offering Spanish-language support on the toll-free number. Now SC Johnson is taking its commitment to transparency a step further. By 2012, the company will voluntarily disclose the ingredients it uses in the fragrances and dyes and provide expanded information on preservatives in its products.

“Families have the right to know what they are bringing into their homes and we want them to feel good about what’s inside our trusted brands like Windex®, Glade® and Pledge® products,” said Johnson. “Working hard to earn the trust and the goodwill of the people who buy our products has been at the heart of who we are as a company for five generations.”

For more than 120 years, SC Johnson has shown a commitment to acting responsibly and doing what’s right for families. Among these actions are:

  • 2008 – SC Johnson awarded the U.S. EPA Safer Detergents Stewardship Initiative Award for the elimination of all nonylphenol ethoxylate surfactant from its products.
  • 2006 – In recognition of its patented, award-winning Greenlist™ process, an environmental classification system to help green its chemistry, SC Johnson is awarded the Presidential Green Chemistry Challenge Award and Ron Brown Award for Corporate Leadership.
  • 2003 – SC Johnson received the first-ever Lifetime Atmospheric Achievement Award from the U.S. Environmental Protection Agency.
  • 1975 – SC Johnson voluntarily and unilaterally eliminates Chlorofluorocarbons (CFCs) from its aerosol products, three years before the U.S. mandate.

“Honesty” will debut on-air on November 25 during the Thanksgiving Day Parade on CBS and run during daytime and primetime national programs and on several cable networks, including but not limited to Discovery Health, Hallmark, Animal Planet, HGTV, National Geographic Wild and The Weather Channel. The spot will also run during primetime on NBC and ABC on programs like The Biggest Loser, Parenthood, Funniest Home Videos and more, as well as during other holiday specials such as Christmas at 30 Rock and the classic, It’s a Wonderful Life.

In addition, “Honesty” will be supported through a digital campaign on various online platforms including Yahoo!, CNN, People and MSN.

To learn more about SC Johnson’s commitment to ingredient disclosure visit or

About SC Johnson

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 124-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world.