DOREL JUVENILE GROUP INTRODUCES SAFETY 1st TV, AN ONLINE VIDEO RESOURCE FOR PARENTS

New Video Portal Provides Advice and Tips on Everything from Bathing and Feeding Baby to Home Childproofing

Columbus, Ind. and Foxboro, Mass., April 29, 2010 /PRNewswire/ — Dorel Juvenile Group USA, a division of Dorel Industries (TSX: DII.B, DII.A) and the nation’s largest juvenile products manufacturer, today introduces Safety 1st® TV (www.Safety1stTV.com), an interactive online video resource for parents. A trusted brand in child safety for over 25 years, Safety 1st® makes child safety advice and insights from its in-house experts available to all parents with the click of a mouse at Safety1stTV.com.

The experts at Safety 1st® understand parenting is the hardest - and most rewarding - job out there. With Safety 1st TV, parents can access a series of 50 brief, informative videos online or via mobile phone in which Safety 1st® experts provide answers to parents’ questions. Many of the Safety 1st® experts featured are parents themselves, who know first-hand what to expect from raising children and how to best protect them.

Safety 1st® TV provides parents with a comprehensive library of videos to learn from the experts behind the brand’s innovative approach to child safety. From potty training to travel, Safety 1st® TV provides relatable, easy-to-watch videos educating parents on a variety of topics including:

  • Home Safety, such as where to install safety gates and tips on childproofing your home
  • Infant Health, including tips on temperature taking and selecting the right monitor for your home
  • Play Time, including information about the use of play yards and walkers at different ages
  • Feeding Time, such as tips on how to best clean and store high chairs and how to keep babies entertained while eating
  • Bath Time, including information on locations for bathing, what supplies are needed to bathe your baby, water temperature, and frequency

“Many of us at Safety 1st are parents ourselves, so our collective personal experiences run the gamut when it comes to raising children,” said Dave Taylor, President of Dorel Juvenile Group USA. “We’re excited to spotlight the individual, expert voices behind our brand with the launch of Safety 1st TV and provide guidance and support to fellow parents with these informative videos.”

In addition to the 50 videos currently available on Safety 1st® TV, Dorel Juvenile Group will update the page with new content throughout 2010, including special videos about travel safety as summer travel season approaches.

Parents can visit www.Safety1stTV.com to view any of the videos from Safety 1st® and can also visit www.Safety1stTV.com/questions to submit their own questions to be answered by the experts at Safety 1st®.

Follow Safety 1st® on Twitter at http://twitter.com/safety_1st or join us on Facebook at http://www.facebook.com/safety1st.

About Dorel Industries

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2 billion company with 4500 employees, facilities in nineteen countries, and sales worldwide.