ROCKEFELLER AND COMPANY REBRANDED AS “ROCKEFELLER FINANCIAL”

Brand Modernization Connects Firm’s Legacy to the Needs of Today’s Marketplace

Objective Advice and Comprehensive Service Maintained Across Businesses

NEW YORK, NY, March 1, 2010 /PRNewswire/ — Rockefeller and Company (“Company”)—a leading global wealth management firm serving high-net-worth individuals, families, trusts, foundations and endowments—today announced that it will be rebranded as Rockefeller Financial effective immediately.  This brand evolution preserves the Company’s rich 125-year history while establishing a unique identity that will provide greater clarity into the types of investment advice and services Rockefeller Financial provides to its diverse client base.

Austin V. Shapard, President and Chief Operating Officer of Rockefeller Financial, said, “Rockefeller Financial’s history dates back to 1882 when one of the world’s most successful entrepreneurs established an independent firm of highly qualified professionals to provide tailored service and unbiased financial advice.  We believe this brand evolution, an initiative underway for nearly a year, both honors our legacy and positions the full range of our capabilities in today’s marketplace with clarity.”

Mr. Shapard added: “Our new logo underscores the hallmarks of Rockefeller Financial—a culture of integrity, independent thinking and stewardship, focused intently on the interests of our select clientele.  As we work to grow and protect the assets of our clients, we will continue to provide financial advice and service that is shaped by our objective outlook, access to strategies from best-in-class providers and our innovation, all of which are supported by our proprietary technologies.”

Colin G. Campbell, Chairman of the Board of Directors for Rockefeller Financial, said, “The Board of Directors believes this brand modernization more fully expresses our ability to offer personalized financial solutions to our clients and underscores our commitment to having a structure that fully aligns the interests of our clients and their advisors. It is a natural extension of our brand that will assist us in retaining and attracting a growing clientele of successful individuals, families, family offices, foundations, endowments and other institutions.”

The Company’s comprehensive client services include and will now be organized as follows:

  • Rockefeller Wealth Advisors: Objective advice and comprehensive financial and trust services to meet the wealth-management needs of successful individuals, families and family offices.
  • Rockefeller Asset Management: Customized global equity and fixed-income portfolios.
  • Rockefeller Capital Partners: Tailored advice and portfolios of hedge funds, private equity and other alternative investments.
  • ROCKIT®: Proprietary technology coupled with experienced professionals to provide complete and timely financial information.

Rockefeller Financial

Headquartered in New York and with offices in Boston, Washington, D.C., Stamford, Connecticut, and Wilmington, Delaware, Rockefeller Financial is a leading global wealth management firm that provides comprehensive wealth and investment management services to a diversified client base of high-net-worth individuals, families, trusts, foundations and endowments.  Rockefeller Financial provides access to best-in-class investment solutions and comprehensive services through four business groups: Rockefeller Wealth Advisors, Rockefeller Asset Management, Rockefeller Capital Partners, and ROCKIT®.  Rockefeller Financial was incorporated in 1979 and registered with the Securities and Exchange Commission in 1980 as an investment adviser.  Rockefeller Financial is the trade name used by Rockefeller & Co., Inc.  Products and services may be provided by various subsidiaries of Rockefeller & Co., Inc.  As of December 31, 2009, Rockefeller Financial had approximately $25 billion in assets under administration.

Media Contacts:

Michael Herley
Kekst and Company Incorporated
+1-212-521-4897
David Lilly
Kekst and Company Incorporated
+1-212-521-4878