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The Cigarette is Dead social movement takes aim at deadly icon

Denver, October 28, 2008 /PRNewswire/ — The Cigarette Is Dead, a social movement rooted in Colorado, has one ultimate objective - to speed up the demise of the cigarette and snuff it out for good.

Sixty years ago, smoking was thought to be harmless and became widely accepted in the home, workplace and even physicians' offices. The decline of the cigarette's popularity has gained swift momentum in the last half-century as consumers have been made aware of the harmful effects of smoking.

In 1965, tobacco companies were required to label cigarette packs with health warnings. In 1988 Aspen, Colo. became the first city in the nation to prohibit smoking in restaurants; 29 states and 36 countries have followed suit and adopted smoke-free laws.

From sidewalks to skyscrapers, The Cigarette is Dead is taking over neighborhoods to declare the end of a smoke and mirrors era glamorized by cowboys, camels and cool.

The Cigarette is Dead movement has made its mark across Colorado by taking over billboards and bus shelters; painting murals, hanging large outdoor banners and projecting images on highly visible buildings; stenciling sidewalks; and handing out promotional items such as yard signs, coasters, stickers, buttons, magnets and t-shirts. The movement is also running television commercials and visiting college campuses across the state to spread its message.

QuitDoingIt.com is the hub of the movement. It features an interactive timeline where visitors can share their quitting moments and personal stories about when the cigarette was dead to them by posting written entries, photos and YouTube videos. Users can also explore the timeline to learn about important dates in the cigarette's demise, from smoke-free laws and anti-smoking commercials to social observations and personal moments. The timeline's events are categorized by when the cigarette became physically dead, personally dead, politically dead and/or socially dead.

QuitDoingIt.com also directs users to quitting resources such as FixNixer and the Colorado QuitLine (1.800.QUIT.NOW).

The Cigarette is Dead movement invites anyone to drive his or her nail into the coffin by posting personal moments on the QuitDoingIt.com timeline and sending them to friends, and by downloading free posters, stencils, artwork and other The Cigarette Is Dead materials at http://thecigaretteisdead.wordpress.com to make a bold statement in his or her neighborhood.

Funded by Amendment 35, the campaign was created for the Colorado State Tobacco Education & Prevention Partnership by ad agency Cactus.

Media Contact:

Ashley Boyden
303.455.7545