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NEW UNITED STATES POTATO BOARD "QUICK AND HEALTHY" RECIPES HIGHLIGHT THE CONVENIENT, NUTRITIOUS AND BUDGET-FRIENDLY POTATO

DENVER, Colo. (September 10, 2009) /PRNewswire/ — Myth or fact? It is possible to create affordable and nutritious meals from scratch in under thirty minutes without ever turning on the oven. Fact! With the United States Potato Board's (USPB) new "Quick and Healthy" recipe series, potato salads, soups, casseroles, fries, baked and mashed potatoes have never been easier. The series is comprised of the six most popular Internet-searched potato favorites. By using innovative techniques, cook times are minimized, while maximizing flavor and boosting nutritional value. Additionally, the USPB has given each of the six basics several flavor variations for a total of 24 new potato recipes to fit every palate.

Packed with essential vitamins and minerals, one medium potato (5.3 ounces) with the skin boasts more potassium than a banana, provides 45 percent of the recommended Daily Value of vitamin C, has just 110 calories and is fat-, sodium- and cholesterol-free. Better yet, potatoes won't break the bank! One serving - a medium potato - will only set you back about 25 cents.

The "Quick and Healthy" recipe series also includes six educational videos, including Potatoes 101, Potato Shortcuts, How to Bake a Potato and recipe demonstrations for potato salads, fries and mashed potatoes. Viewers learn valuable tips, like not poking holes in the potatoes before they go into the microwave in order to contain the steam inside the potato when a moist potato is desired. However, when baking a potato in the microwave, the secret is to cut a length-wise slit, which instead allows the steam to escape the potato, resulting in a light and fluffy baked potato pulp.

To view all 24 "Quick and Healthy" potato recipes, six new recipe photos and six new how-to videos starring convenient, nutritious and budget-friendly potatoes go to www.potatogoodness.com or visit the USPB on YouTube or Facebook to unearth a little potato goodness today.

About The United States Potato Board

The United States Potato Board was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Recognized as an innovator in the producer marketing industry, the USPB adopted a new campaign in 2008. "Potatoes… Goodness Unearthed™" showcases the appeal of naturally nutrient-rich potatoes, also known as America's favorite vegetable. Based in Denver, Colo., the USPB represents more than 4,000 potato growers and handlers across the country. To unearth more goodness about the USPB and its programs, visit www.potatogoodness.com.