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Cincinnati, Ohio – April 3, 2009 /PRNewswire/—In the current economy, Americans are looking for ways to live better for less. PŪR has teamed up with top health and environmental experts Dr. Jennifer Trachtenberg & Elizabeth Rogers to offer guidance on how to incorporate simple, budget-friendly changes into any daily routine…

  • Turn the thermostat back. Save as much as 10% a year on heating and cooling bills by simply turning the thermostat back 10-15% for 8 hours. i
  • Use ceiling fans. Decreasing the temperature of a house with a fan instead of air conditioner can save energy and money on monthly electricity bills.ii
  • Reduce bottled water purchases. Instead use a reusable bottle with water filtered by PŪR Water. This small change can save one person up to $600 every year.*
  • Tap into the freebies. Instead of paying high fees for gym classes, borrow workout DVDs from a local library. Bodies need variety to stay in shape and it can make working out more fun!
  • Know when NOT to cut corners. Regular doctor appointments are essential to avoiding future complications that could lead to large medical bills.

Click here to get in touch with Elizabeth Rogers or Dr. Jen Trachtenberg, or inquire about further tips. PŪR also has other spokespeople available: Dr. Peter Rogers (environmental expert) and Dr. Greg Allgood (Director of Children's Safe Drinking Water).

Other Interesting Water Facts

  • Gallon for gallon, bottled water can be up to four times as expensive as gas.iii
  • PŪR reduces contaminants in water while leaving fluoride, which is essential for developing and maintaining healthy teeth in children and adults, and has been granted the American Dental Association (ADA) Seal of Approval.
  • Water by numbers:
    • Americans rank clean water as one of the major factors for maintaining good health with 53% of people increasing water intake in order to lose weight.iv
    • 50 Billion - The number of plastic bottles Americans used and discarded in 2006. v
    • 23% - The amount of those bottles that were recycled vi. That means 38 billion bottles were discarded vii. – Almost 5.6 times the population of the planet! viii ix
    • Unfiltered tap water represents 10-20% of all lead exposure. x
    • Fewer than 29% of people learn about the contents of their tap water by reading local water company's annual tap water report.xi

Recent PŪR News

  • PŪR Water Filtration Systems can remove trace levels of pharmaceuticals identified in U.S. tap water - More than 99% for PŪR Faucet Filtration Systems and more than 96% for PŪR Pitcher Filtration System**. Click to view the full press release.
  • In a survey of more than 100,000 Americans, PŪR Flavor Options was voted the leader in household product quality and innovation - 2009 Product of the Year USA winner Click here to view the full press release.


Water, water facts, PUR, filtered water, bottled water, finance tips, saving money, healthy living, water and pharmaceuticals, Procter & Gamble, P&G

*Reducing up to 3,200 water bottles and saving up to $600 per year based on comparing annual capacity and average price of PŪR faucet mount system and 3 refills based on filter life expectancy to corresponding number and average price of 16 oz. water bottles.

**PŪR pharmaceutical filtration claims based on manufacturer testing of faucet mount and pitcher systems for reduction in trace levels of 12 pharmaceuticals, which may not be present in all users' water.


i U.S. Department of Energy. Energy Savers Booklet;; Last Accessed February 13, 2009.

iiMSN Money. Slash your Electric Bill 6 Easy Ways;; Last Accessed February 13, 2009.

iiiFishman, Charles. "Message in a Bottle." Fast Company Magazine July 2007: 110.

iv 2007 Yankelovich Health and Wellness Study

v Fast Company, July/August 2007



viiiU.S. Census Bureau. World PopClock. Available at:

ixCalculated based on a world population of 6.726 billion and statistic of Americans using 38 billion plastic water bottles.

xEnvironmental Protection Agency. Lead in drinking water. Available at:

xiEnvironmental Protection Agency Office of Groundwater and Drinking Water. Analysis and Findings of The Gallup Organization's Drinking Water Customer Satisfaction Survey. Available at: