PURINA CAT CHOW INVITES BREAST CANCER AWARENESS SUPPORTERS TO CAT NAP FOR THE CAUSE THIS OCTOBER

Actress and Breast Cancer Awareness Supporter Kate Walsh Joins Purina Cat Chow To Raise Funds for Susan G. Komen for the Cure®

St. Louis, Mo., August 24, 2010 /PRNewswire/ — Purina® Cat Chow® continues its three-year commitment to breast cancer awareness by donating $200,000 to Susan G. Komen for the Cure® and launching the Cat Nap for the Cause campaign. This year, Purina Cat Chow is inviting consumers to visit www.Facebook.com/PurinaCatChow to become a fan and register to take a 20-minute cat nap for the cause. For every registered napper, Purina Cat Chow will make a $2 donation, up to $150,000, to Susan G. Komen for the Cure – this on top of Purina Cat Chow’s 2010 donation of $200,000. Cat lover, breast cancer awareness supporter and actress Kate Walsh has joined Purina Cat Chow in its campaign to raise funds and awareness.

“One of my favorite things to do is hang out with my cats Billy and Pablo…and I’m not kidding. I know many people share the same bond with their pets,” said Walsh, star of the ABC hit show Private Practice. “As a cat lover and daughter of a courageous woman who has been a breast cancer survivor for more than 10 years, I’m thrilled to support a campaign that empowers cat lovers and breast cancer supporters to make a difference and raise funds simply by taking a cat nap this October.”

Inspired by cancer survivors’ stories of the important role that their cats played during their battle with cancer, Purina Cat Chow began a relationship with Susan G. Komen for the Cure® in 2008 to honor the unique bond between cat owners and their cats. Purina Cat Chow Brand Manager Rebecca Schulz says, “Purina Cat Chow is proud to support Susan G. Komen for the Cure and to honor the connection between cat owners and their cats.”

Purina Cat Chow Cat Nap for the Cause Benefits Susan G. Komen for the Cure®

The Purina Cat Chow Cat Nap for the Cause campaign invites breast cancer awareness supporters nationwide to become a fan of www.Facebook.com/PurinaCatChow and register beginning September 9, 2010 to take a 20-minute cat nap during National Breast Cancer Awareness Month and Purina Cat Chow will donate $2 for each registered “cat napper” up to $150,000. All donations will go directly to Susan G. Komen for the Cure®.

Walsh will take a Cat Nap for the Cause this October, and supporters can learn more about her participation at www.Facebook.com/PurinaCatChow. In addition, Walsh along with other celebrity supporters will donate personalized blankets, perfect for a cat nap, to raise awareness for the campaign. Consumers can register for a chance to win a celebrity Cat Nap for the Cause blanket at www.Facebook.com/PurinaCatChow.

Cats Role in Providing Support

From fighting a disease such as breast cancer to going through a stressful personal experience, cat owners can benefit from their relationship with their pet. According to Dr. Karen Sueda, Diplomate, American College of Veterinary Behaviorists, “Something as simple as curling up for a quick nap is a great way to get much needed rest and spend quality time with a faithful feline companion who will comfort and support you just by being there.” In fact, a recent Purina Cat Chow national survey of breast cancer survivors with cats showed that more than 84 percent of respondents felt their cat had a calming effect during their battle with breast cancer and nearly seven out of 10 said their cats were a source of comfort when battling the disease. To further explore the relationship between cats and their owners, visit www.catchow.com.

Purina Cat Chow Packaging Turns Pink This October

The 2010 Purina Cat Chow Cat Nap for the Cause campaign culminates in October with limited-edition pink packaging at grocery, mass and pet retailers nationwide in honor of National Breast Cancer Awareness Month. Products featuring pink packaging include Purina® Cat Chow® Complete Formula and Purina® Cat Chow® Indoor Formula, both available in 3.5 lb. and 16 lb. bags. The campaign will donate more than $200,000 to Susan G. Komen for the Cure® and encourages consumers to help add to the total donation by agreeing to participate in the Cat Nap for the Cause campaign and signing up to take a cat nap this October.

About Susan G. Komen for the Cure®

About Purina Cat Chow Brand Cat Food