The PUMA® Social Club LA: A Haven for the After-Hours Athlete

Sportlifestyle brand opens pop-up retail and nightlife venue featuring bar, billiards and, sometimes, hot dogs

September 29, 2010, West Hollywood, CA /PRNewswire/ — Victory doesn't always come in the form of a winning on-field goal or a walk-off home run. Sometimes, victory is just as simple as a phone number after a long night out on the town. This October, sportlifestyle brand, PUMA®, salutes these special competitive moments with the launch of The PUMA Social Club LA, the place for the social games we play off the field with friends, when the sun goes down. Open from October 13th through October 28th in West Hollywood, The PUMA Social Club LA pays homage to the After Hours Athlete – those who enjoy the smell of victory and the agony of defeat, all with a drink in hand, wearing their favorite pair of PUMA Clydes. Has competition ever felt this good?

A 6,500 square foot venue located on the first floor of the Sunset Towers on 8730 Sunset Boulevard, The PUMA Social Club LA is a pop-up retail and nightlife venue that will bring the concept of “vintage” social sports – games like darts, pool, foosball, table tennis and bowling – to life. Celebrating the notion of being social, not just online but in real life, PUMA Social is about having fun and being with friends.

The front of The PUMA Social Club LA will house The Pro Shop by LASC carrying the unofficial uniform for the late-night owl – from that classic PUMA Track Jacket, to the perfect kicks for a night on the town. The Pro Shop will sell exclusive PUMA Social product such as graphic tee shirts.

When the sun goes down, The PUMA Social Club LA will come alive, hosting a wide variety of eclectic programming featuring social sport events, music, lounging and all around good times. Every night, enthusiasts can enjoy foosball and video games including the new DJ Hero® 2, plus table tennis matches on the exclusive PUMA Chalk Table as well as tennis tables by Killerspin®.

Designed with the ultimate rec room in mind, The PUMA Social Club LA has hints of chalkboard walls, raw wood, corrugated steel, neon lights and plush lounge furniture. With a fully-operational cash bar and nighttime snacks available, guests will certainly never go thirsty and can satisfy their late night munchies. Throughout the two week event, PUMA has partnered with the legendary Hollywood icon, Pink’s Hot Dogs. Pink’s will be serving up their signature hot dogs at select PUMA Social Club LA events.

Highlight events over the course of the two weeks include:

  • Vice Records Night Featuring Win Win on October 15
  • DJ Hero 2 Night on October 18
  • FIJI Water Presents Nikki & Rich on October 19
  • Video Bowling with Lucky Strike on October 21
  • LA’s own DanceRight Night on October 23
  • The infamous PT3 (PUMA Ping Pong Tournament) on October 25

A full schedule of events, hours of operation and guest appearances will be released and updated on www.puma.com/social. All evening events are 21+.

The first PUMA Social Club appeared on June 10, 2010 as part of PUMA City NY at the South Street Seaport. Open through July 11, 2010, The PUMA Social Club NY hosted a wide variety of events celebrating the global sport of soccer, as well as music events with artists such as The Pretty Reckless, Jay Sean and Big Boi.

For more information about The PUMA Social Club LA, visit www.puma.com/social. Become a fan on http://www.facebook.com/puma or follow the happenings via twitter at @thepumastore and use #pumasocial for any Tweets about PUMA Social.



PUMA

PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com.