New Award Categories Honour Success of Not for Profit Communications Campaigns

'Individual Achievement' and 'Best Regional Campaign' categories announced at PR Newswire's
Meet the Media Event

London · September 20, 2007 /PRNewswire/ — PR Newswire, the global leader in news release distribution, hosted the launch of the CIPR Fifth Estate 2007/2008 Awards at one of PR Newswire's Meet the Media events, a series of highly successful forums for PR and media networking.

The event was delivered in association with the CIPR Fifth Estate, a voluntary sector group dedicated to supporting PR professionals in the not-for-profit sector. Bonnie Green MCIPR (Honorary Secretary of the CIPR Fifth Estate) announced the inclusion of two new award categories for the 2007/08 Communications Awards. These additions were for 'Individual Achievement' and 'Best Regional Campaign', the latter of which is proudly sponsored by PR Newswire.

Bonnie Green commented, "We are excited at the partnership developed with PR Newswire that helped us create an outstanding event that was the perfect platform to announce our new awards, and was also a highly enjoyable PR social networking evening."

PR Newswire introduced the prestigious Meet the Media events a few years ago, and have been working in association with various sectoral groups of the CIPR from the beginning of 2007 in delivering them. Attendance has been exceptionally high with a total audience of over 750 attending the last five sessions. The success of the events is expected to grow throughout the PR and media industry thanks to excellent feedback and increased awareness of forthcoming events.

Ruth Walters, Senior Account Manager at Octane PR and member of the Media Group, said, "We have found these events to be very informative and have improved our understanding of the media, so much so that we are encouraging all new starters within our organisation to attend."

Meet the Media events consist of a talk and Q&A session from journalists within leading media publications. Topics of conversation include the art of achieving coverage and how to effectively target journalists in the specific fields. PR Newswire has demonstrated its strong relationship with the media by securing prominent speakers from key media organisations such as the Guardian, Sky News, the FT, Third Sector, the leading publication in the charity and not-for-profit sector, and most recently, The Economist. All of these events have been recorded and are available as downloadable webcasts on www.prnewswire.co.uk/meetthemedia.

"Meet the Media has proven to be a widely supported and enjoyable activity for both our clients and the guest speakers from leading publications." said Lisa Ashworth, CEO of PR Newswire Europe. "Our continuing affiliation with the CIPR and their recognition of Meet the Media as an integral event is encouraging as we strive to continue acting as a strong link between the PR and news media industries"

To find out more about future Meet the Media events and to view top tips on coverage from previous speakers go to www.prnewswire.co.uk/meetthemedia. To register your interest in attending a future Meet the Media email rsvp@prnewswire.co.uk

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PR Newswire (http://www.prnewswire.com and http://www.prnewswire.co.uk) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, trade, non-profit, and other customers worldwide. Using PR Newswire, these organisations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

PR Newswire has offices in 13 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilising the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire is a subsidiary of United Business Media plc of London.