PR Newswire Launches Enhanced Small Business Communications Site

New and Improved PR Toolkit Provides Friendlier User Experience, Tailored Content and Affordable Small Business Communications Solutions

NEW YORK, (May 2, 2011) /PRNewswire/ — PR Newswire, the global leader of innovative communications and marketing solutions, today unveiled the newly enhanced PR Toolkit, the comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.

“For nearly ten years, the PR Toolkit has been helping small business owners amplify their PR initiatives by affording them the education and tools to promote their products and services, drive traffic to their Web sites and facilitate dynamic communication with the media and their consumers,” said Michael Crumley, manager, Strategic Channels, PR Newswire. “We redesigned the site to give a more intuitive user experience and easier access to the information that small businesses need to drive growth.”

The redesigned site not only offers a cleaner layout and more user-friendly navigation, but also features additional, relevant content such as informative white papers, interactive webinars and how-to articles. Users will continue to have free, premium access to educational resources such as demos on how to optimize content, actionable tips and advice on how to construct an effective press release, as well as the opportunity to take advantage of special offers designed specifically for small businesses.

Small business owners are often challenged by limited budgets and resources, but public relations is a cost-effective way for them to grow their businesses. Tools such as PR Newswire’s robust online syndication network of more than 5,000 Web sites enable small businesses to not only connect with the media, but directly with their target consumers.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.