PR Newswire Kicks off First Virtual Conference & Expo Focused on Corporate Social Responsibility: "Engage CSR 2010", June 30
Leading CSR experts from Microsoft, Intel, Campbell's Soup, Merck, SELF, DoSomething.org, UPS and more, to speak on the growing importance of the communications and measurement of Corporate Social Responsibility in today's business environment
New York, June 7/PRNewswire/ — PR Newswire has opened registration for its first virtual conference: "Engage CSR 2010," established to showcase the growing importance of communicating corporate social responsibility news to shareholders, customers, employees and partners via traditional media as well as the growing world of social media.
"Many CSR managers have limited resources to promote awareness of internal initiatives among stakeholders, yet the pressure on companies to report on their sustainability practices has never been greater," said Ruthann Fisher, vice president of CSR Services at PR Newswire. "Engage CSR 2010 has been created to help PR and IR teams better understand how to best leverage social media and other channels to communicate corporate governance practices and sustainability."
Panel discussions featuring experts from Microsoft, Intel, Campbell's Soup, Merck, UPS and other Fortune 500 companies, as well as sustainability sites and NGOs will be interspersed between keynote address webcasts given by world-class marketing and sustainability leaders throughout the 6-hour event.
At "Engage CSR 2010" attendees will learn what these leading companies are doing to drive and promote corporate social responsibility.
- Is it still good business to BE GOOD? How do you communicate that in a socially connected world?
- Are you clear on The Who, What, Why, and How of Sustainability Reporting?
- Have you mastered the use of content in social media to accelerate progress?
- What social media tools may intensify social purpose branding…and how do you measure its return on investment?
In addition, attendees are able to instantly download whitepapers, engage in live chats with other attendees and sponsors, and contribute to forums and conversations surrounding CSR.
PR Newswire is producing Engage CSR in cooperation with CSRwire, Cone, Sustainable Life Media and Justmeans.
Follow PR Newswire's CSR commentary on Twitter: @totalcsr
Attendees can use and search for tweets about the conference using #CSRexpo.
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