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PR Newswire's New Web Site Delivers Search-Optimized News Platform and In-Depth Industry Information and Education

New Corporate Web Site Puts Premium on Speed, Content & Connectivity

New York, NY, Sept. 29 /PRNewswire/ — PR Newswire has unveiled a new corporate Web site featuring its best-in-class Optimized News Platform to provide communications professionals the most powerful, most effective search engine optimization available. The new PRNewswire.com dons a user-friendly interface that streamlines visitor access to information about PR Newswire's services and a library of articles and whitepapers covering numerous strategic and tactical communications subjects.

"Our new site makes it easier for communications professionals to explore our industry-leading suite of communications services, tap into our deep public relations and marketing expertise, and drive more campaign visibility when your press releases are posted on our Optimized News Platform," said Ninan Chacko, president and CEO of PR Newswire. "Independent research shows our Web site already has the most unique Web site visitors and the highest rate of search engine referrals in the industry. By enhancing our search engine optimization capabilities and expanding SEO services to all press releases distributed over any of our newslines, we can further ensure our customers' messages will receive more online exposure than any other news distribution service."

As the foundation of the new PRNewswire.com, the Optimized News Platform is designed to ensure that every press release is formatted, categorized and delivered in a way that gains the greatest exposure on search engines. Key features include press release-specific title tags, organic search engine results page (SERP) listings, relevant content links, embedded social media bookmarking, and Twitter and blog posting functions.

The new PRNewswire.com features three main points of interaction – Products & Services, Knowledge Center and Browse News Releases – to provide visitors a 360-degree view of PR Newswire's global communications platform, industry expertise, and up-to-the-minute breaking news. The top of every page features a 'quick links' panel, offering one-click access to press release distribution, subscription services, other PR Newswire Web sites, membership applications, and site search.

"One of our goals with the redesign of PRNewswire.com was to make it easier for our audiences – media, communications professionals, Investor Relations officers, small business executives and the general public – to enjoy immediate access to tools, expertise and content that help them meet their objectives," Chacko said. "At the same time, we also wanted to guarantee that content on our Web site – from news releases to expert articles to videos – is highly visible in search engines and easy to share through social media tools."

For example, visitors can use the Browse News Releases tab to view and search press releases, photos and video galleries on PRNewswire.com, then share the content through social media bookmarking and blogging tools such as digg, del.icio.us, Twitter, Facebook, StumbleUpon, LinkedIn, and Google.

With over 55 years as the leading global communications services provider, PR Newswire is at the forefront of the trends and issues shaping public relations, investor relations, marketing and news distribution. PR Newswire's new Knowledge Center offers visitors access to a vast repository of insights and expertise, including white papers, webinars and bylined articles from PR Newswire's team of industry and social media experts. Visitors can comment on Knowledge Center articles and interact directly with peers and PR Newswire's experts to discuss the latest innovations and industry trends, learn more about PR Newswire products, and make new connections.

Finally, the Products & Services section of the new site offers a gateway to PR Newswire's full suite of communications tools for designing, executing and measuring communications programs. Tabs including Distribution, Targeting, Monitoring & Measurement, Web Site Engagement, Multimedia & Broadcast PR, Marketing, Investor Relations and Trade Show let visitors identify the services that match their immediate communications needs and learn about new opportunities to extend messaging through emerging technologies and media platforms. The new site makes it even easier for communications professionals to build custom packages of services based on their unique needs.

"The shifting nature of today's communications environment, where news cycles and publications-of-record have given way to Twitter feeds and personal blogs with enormous followings, has put a premium on how information is packaged and disseminated," Chacko noted. "The new PRNewswire.com and our Optimized News Platform help communications professionals take advantage of new media opportunities and offer a dynamic environment for media, bloggers, investors and the general public to gain unfiltered, timely access to the content they want to explore."

Visit the new PRNewswire.com and register to win 3 free months of Social Media Metrics, PR Newswire's social media monitoring tool.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

Press Contact:

Rachel Meranus
Vice President, Public Relations
PR Newswire
+1.201.360.6776