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PR Newswire Acquires Leading Online News Room Hosting Company, The Fuel Team

New York, NY (July 31, 2009) /PRNewswire/ — PR Newswire today announced the acquisition of The Fuel Team, a Denver-based website software company whose award-winning technology has powered PR Newswire's online newsroom and investor room tools since the two companies entered into a strategic partnership in 2004.

Today, hundreds of small, medium and large organizations including Bank of America, Aon, Dow Jones Enterprise, and Siemens, among others, use PR Newswire's MediaRoom to engage their audiences online, making it one of the most widely used media relations website hosting tools in the communications industry. In 2008, the partnership also extended to the creation of IR Room, an investor relations focused web-based engagement tool, built upon the same technology as MediaRoom.

The Fuel Team co-founders Dee Rambeau, Karen Meyer and Jason Keller will join PR Newswire. They will assume responsibility for enhancing the core public relations and investor relations website products, extending the technology to attract new customer bases and engage new audiences, and identifying additional ways to leverage the platform to enhance other PR Newswire products such as MultiVu's Digital Center, a multimedia archival and content management system also built upon The Fuel Team's robust technology. The remainder of The Fuel Team staff will also have the opportunity to join PR Newswire.

"The acquisition of The Fuel Team is a natural extension of our business," said Ninan Chacko, chief executive officer, PR Newswire. "PR Newswire is committed to investing in partnerships or acquisitions of best-of-breed businesses, and today's acquisition represents the next step in a very successful partnership."

Chacko continued, "The Fuel Team has spent eight years building out their proprietary content management technology and becoming experts in online audience engagement practices. When we partnered together to bring this technology to public relations professionals in 2004, it marked the first time that professional communicators had access to an integrated offering that both pushed their messages out to their audiences via the wire and gave them full control over how they engaged with their audience online and in real-time. We've made significant enhancements to the technology since then — adding search engine optimization tools, social media capabilities, interactive features and more — and this acquisition will enable us to put even more resources behind building out this technology to help communications professionals further engage their key audiences online."

"When we built the technology powering MediaRoom and IR Room, we knew we were filling an immediate need in the communications industry for an easy-to-use, non-technical content management system," said Jason Keller, co-founder, The Fuel Team. "This technology gave PR and IR professionals the ability to leverage the Internet as a communications tool much more nimbly. Our partnership with PR Newswire gave us a platform to introduce the technology to the greater PR and IR community, and now, with this acquisition, we can take it even further."

In addition to the MediaRoom and IR Room tools, The Fuel Team's technology also powers websites for CSR (corporate social responsibility) initiatives, non-profit organizations and physicians/hospitals.

If you are interested in learning more about PR Newswire's MediaRoom or IR Room tools, please contact us.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.

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