PR Newswire Recognizes 1,000th 'Follower' of its Twitter Feed Through Donation to Educational Charity
Online microblogging community provides new channel for delivery of media information to PR and business community
PORTLAND, Ore., October 30, 2008 /PRNewswire/ — Self-proclaimed serial entrepreneur Marlynn Jayme Schotland became the 1,000th user of PR Newswire's Twitter feed, earning the ability to make a gift to the charity of her choice.
In the four months since establishing the Twitter feed – http://twitter.com/prnewswire – PR Newswire has issued dozens of microposts each day chronicling personnel moves and other news from both mainstream and social media.
On Tuesday, October 14, Marlynn Jayme Schotland of Portland, Ore., whose Twitter feed is http://twitter.com/designmama, registered to "follow" PR Newswire. She learned she was the 1,000 person to receive updates from PR Newswire, a milestone that allowed her to name a charity for a $1,000 donation from PR Newswire.
Schotland chose Schoolhouse Supplies, www.schoolhousesupplies.org, an award-winning nonprofit organization that supports public education in Portland, Oregon by providing teachers with free classroom supplies. Read more about the donation here:
"I'm a former journalist and still a news junkie," said Schotland, whose businesses include Urban Bliss Design + PR, Mamapreneurs, Inc., and Mama Lit. "Twitter makes the information I need and enjoy all the more convenient."
Followers of PR Newswire's Twitter feed, http://twitter.com/prnewswire, are privy to regular updates throughout the day on changes within the media industry, including reporters that have moved outlets, switched beats or received a promotion, as well as updates on key news events. PR Newswire's Twitter feed is maintained by Media Research Supervisor Vicky Harres Akers.
"Twitter is about networking and community," said Dave Armon, PR Newswire's president and an active Twitterer (@daveyarmon). "Vicky and her team of media researchers keep our vast global media database up-to-date on a regular basis, and we saw an opportunity to share some of the real-time information they uncover each day with a community of like-minded individuals via Twitter. In a short amount of time we have amassed a strong group of followers and wanted to honor the milestone of the 1000th follower with a donation to their charity of choice. We are so pleased to be able to make the donation to Schoolhouse Supplies on behalf of Marlynn."
PR Newswire has built a number of social media components into its standard communications products and services in order to assist organizations in their efforts to communicate to their own audiences wherever these audiences congregate. In addition to the PR Newswire Twitter feed, PR Newswire also maintains a feed under its industry-leading ProfNet brand, http://twitter.com/profnet; @profnet, to assist reporters who are on urgent deadline with finding experts for their stories. PR Newswire also encourages its own employees to be active in numerous social media communities, including blogs, social networks such as Facebook, wikis and Twitter.
"So much has changed since we pioneered the news release distribution industry nearly 55 years ago," continued Armon. "The advent of these social networks has enabled much more authentic and viral communication between people on both a business and personal level. As a company, we are always looking at new ways to build or leverage these networks and communities to share information and benefit our customers."
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNetSM, eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.
About United Business Media Limited (www.unitedbusinessmedia.com)
United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.