PR Newswire and MultiVu Secure Exclusive Rights to Showcase Videos and Photos on Las Vegas Strip
Caesars Palace promotes Cher's concert series via PR Newswire's Las Vegas distribution to the four-screen digital billboard at the Las Vegas Fashion Show Mall
NEW YORK · August 11, 2008 /PRNewswire/ — PR Newswire and MultiVu, a PR Newswire company, announced today that its members now have the opportunity to showcase their digital images and video content to the millions of people who visit the Las Vegas Strip each year.
Through an exclusive contract with Clear Channel Spectacolor, PR Newswire and MultiVu members are now able to deliver 30 and 60 second video spots or high resolution photos to the digital billboards at the Las Vegas Fashion Show Mall, which is situated across from the Wynn, Venetian and Palazzo hotels, and the Sands Expo Convention Center on the Las Vegas Strip. A highly trafficked location, the Fashion Show Mall offers PR Newswire's members the ability to reach the 43 million pedestrians and 35 million vehicles estimated to travel the Strip each year.1
PR Newswire's Fashion Show Mall offering is an extension of an extremely successful program that the company initiated in March 2007 with Times Square2, a division of Thomson Reuters, enabling members to display photos and videos on the 23-story high Thomson Reuters sign in Times Square, the world's largest digital sign.
To launch PR Newswire's Las Vegas Fashion Show Mall digital billboard distribution, Caesars Palace promoted the return of Cher to The Colosseum At Caesars Palace. Cher's Colosseum engagement is a continuation of her 200 show, three-year run at the casino.
"Similar to Times Square, the Las Vegas Strip is renowned for its high-energy and visually exciting attractions. People who visit the city, whether they're one of its forty million tourists or are attending one of the twenty thousand conventions held each year, expect to be enticed and entertained as they make their way down the Strip," remarked Dan Hennes, director of multimedia services at MultiVu. "For this reason, the four billboards at the Fashion Show Mall offer a tremendous opportunity for our customers to extend their digital video and photo content beyond the conventional modes of delivery to engage an entirely new audience of potential customers, employees, partners and investors."
The Las Vegas Fashion Show Mall photo distribution is available as a complimentary addition to PR Newswire's Premium Photo Distribution package. Included with each video or photo display, PR Newswire members have the option to add a headline of up to 75 characters and video users can also display their company logo. Special promotional packages are also available to enable members to time their outreach with particular conferences and conventions or synchronize dual displays with the Fashion Show Mall in Las Vegas and the Thomson Reuters Sign in Times Square, thereby enabling companies to maximize the impact and reach of their digital content.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNetSM, eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™, U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited of London.
About MultiVu™
MultiVu™, a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.
Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu™ multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape and digital content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.
1 Estimated traffic numbers based on Nevada Department of Transportation information and Fashion Show Mall traffic analysis.
