PR Newswire Named Official Breaking News Service for the 2007 New York International Auto Show

New York, April 02, 2007 / PRNewswire / – PR Newswire announced today that it has been chosen as the official breaking news service provider for the 2007 and 2008 New York International Auto Shows.

As the official press release distribution service for this year's event,
PR Newswire will manage the dissemination of all press releases issued by the New York International Auto Show, as well as provide text and multimedia production and distribution services for the exhibitors at the event. The New York International Auto Show, April 6-15, 2007 at the Jacob K. Javits Convention Center in Manhattan, is one of the most prestigious automotive events in the world. The show features exhibits of more than 1,000 cars and trucks including the latest models and concept cars from the industry's leading manufacturers.

"The New York International Auto Show is recognized as a key marketing and publicity event for the world's leading automotive companies," said Susan McPherson, vice president of Global Trade Show Services, PR Newswire. The vast and influential media community attending the NYIAS amplifies the importance of every announcement and product launch. As such, the show's organizers recognize the importance of offering exhibitors access to
PR Newswire's industry leading news dissemination and multimedia services, including our recently launched Internet Photo Distribution offering and Times Square Photo Rendering service."

PR Newswire and its broadcast and multimedia subsidiary, MultiVu™, the official broadcast services provider for the event, will begin their work at the New York International Auto Show during the Press Preview, April 4-5, 2007. During this time, PR Newswire and MultiVu will liaise with the media and show exhibitors to ensure that all parties are equipped for their communications activities. Exhibitors will have the opportunity to avail themselves of many of PR Newswire's and MultiVu's products and services, including wire distribution of news and photos, multimedia news release production and distribution, and video and b-roll production and distribution. Representatives from PR Newswire's Photo Services will also be on hand to upload photos to NewsCom, a leading media photo archive, and to introduce PR Newswire's Internet Photo Distribution, a service that will enable exhibitors to place photos on more than 175 Web sites and feature their images on the Reuters digital billboard in Times Square. To read more about these services, click here: http://www.prnewswire.com/mnr/prnewswire/27242/.

Further, PR Newswire will create an online news center exclusively for the 2007 show on PR Newswire's homepage - http://www.prnewswire.com. This site will be available to the general public and will be accessible via PR Newswire's media-only website,
PR Newswire for Journalists. News disseminated by PR Newswire during the show will also be uploaded to the New York International Auto Show official website – http://www.autoshowny.com/ – under the Media Access section.

"Our partnership with PR Newswire, the world's leading news dissemination service, ensures visibility for the show and its participants," said Candida Romanelli, director of the New York International Auto Show. "We look forward to sharing in the exciting and innovative visions of the automotive future, and communicating all of the groundbreaking events to reporters, auto-enthusiasts and everyday drivers, the world over."

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts^SM, eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™ and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London.