Reuters Sign in Times Square to Feature
PR Newswire Photos
PR campaigns now capable of reaching millions of consumers
on World's largest digital display system on
iconic Manhattan landmark
TED Conference uses new photo service to unveil 'wishes to change the world' from Bill Clinton, James Nachtwey,
and E.O. Wilson
NEW YORK, Mar. 12/PRNewswire/– Through a first-of-its-kind agreement with TimesSquare2, http://www.timessquare2.com/, a division of Reuters and managers of the world's largest digital display system located in New York's Times Square, PR Newswire will now make its customers' photos and images viewable on The Reuters Sign. The sign, which soars 23 stories into the sky above Times Square, reaches more than 1.5 million people per day.
Starting today, the 7,400 square foot digital billboard located in Times Square will feature a regular stream of PR Newswire customer photos throughout each day. The photos will be accompanied by a news release headline, and will be displayed in fifteen-second increments. Appropriate types of photos for this new medium include product images, executive headshots, special event images, brand logos, and Presidential campaign images from PR Newswire's recently acquired public service newswire, U.S. Newswire.
To kick off the new service, the TED (Technology Entertainment and Design) Conference unveiled its 2007 TED Prize winners' "wishes to change the world" via PR Newswire's new Times Square Photo Rendering service on March 8. President Bill Clinton, Photojournalist James Nachtwey and Biologist Dr. E.O. Wilson (http://www.ted.com/tedprize/winners2007.cfm) are this year's winners.
"Times Square is one of the most highly trafficked public places in the world, and the digital billboards are key attractions for the millions who pass through each day," said Dan Hennes, director of Photo Services, PR Newswire. "Advertisers understand the impact of placing ads on these billboards; now our customers have a unique opportunity to get their photos and images directly in front of this captive audience."
PR Newswire is making its Times Square Photo Rendering service available to customers in two ways:
- As part of a premium package that includes AP Photo Express – The Associated Press' satellite photo distribution to approximately 1,000 U.S. print and broadcast media outlets – as well as digital delivery to news Web sites and archival services used by media globally to download images, and distribution of a text news release over PR Newswire's national newsline US1, linking readers to the photo.
- Or through PR Newswire's new Internet Photo Distribution service which renders photos on more than 175 Web sites, including the Los Angeles Times, ABC Television affiliates, MarketWatch and Yahoo!.
In addition to photo distribution and archival services, PR Newswire also offers an assignment photography service that locates photographers around the world for customer photo shoots. Photos taken by PR Newswire shooters may be approved quickly online and posted onto the Reuters Times Square digital sign and distributed globally.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet ExpertsSM, eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™ and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London
Rachel A. Meranus
Vice President, Public Relations
Phone: 1 201 360 6776
President Bill Clinton
Biologist Dr. E.O. Wilson