PR Newswire Acquires U.S. Newswire; Transaction to benefit government, private sector public information officers

New York, Oct. 2/PRNewswire/-- PR Newswire, the global leader in commercial news distribution, announced today its acquisition of
U.S. Newswire from Medialink Worldwide Incorporated (Nasdaq: MDLK) for $19 million and an earnout of up to $4 million.

By purchasing Washington, D.C.-based U.S. Newswire, PR Newswire will significantly expand its customer base in the government and public interest sectors and gain improved distribution channels to reach media and online audiences.

"Since its inception, U.S. Newswire has done an exemplary job serving the needs of both the media who cover politics and public policy as well as PR professionals both inside the Beltway and beyond," said Dave Armon, chief operating officer of PR Newswire. "We are committed to building on this legacy and providing additional technology and product innovation expertise to U.S. Newswire customers. We are pleased to welcome U.S. Newswire staff and customers into the PR Newswire family."

U.S. Newswire Vice President of Sales & Marketing Communications Brian Taylor will join PR Newswire and lead the integration. Co-founder William McCarren will assume a new role within Medialink, according to Armon.

U.S. Newswire, which was established in 1986 and acquired by Medialink in 1999, became the first news release distribution vehicle dedicated solely to servicing the needs of public information officers within governmental agencies, public interest groups, not-for-profit organizations, civic groups, unions, colleges and universities, cultural organizations, research organizations, political organizations and foreign embassies.

"We are very pleased to complete the acquisition of U.S. Newswire and augment our existing offering in the important policy news market. We continue to see attractive opportunities for the further development of
PR Newswire both through more acquisitions and continued organic development in the US and Worldwide," said Charles Gregson, chief executive officer, PR Newswire.

"This is truly a win-win transaction for both parties," said Laurence Moskowitz, president and chief executive officer of Medialink.
"PR Newswire acquires an incomparable brand to continue to expand its distribution client base and service portfolio, while Medialink generates the capital necessary to fully develop its global Teletrax video tracking service and exploit Internet-based video opportunities for its media communications business."

Touting a distribution channel onto the highly trafficked site Yahoo! Politics, among other strong service attributes, U.S. Newswire routinely transmits breaking news, speeches, press conference advisories and other content for the American Civil Liberties Union, the U.S. Food & Drug Administration, the AFL-CIO, National Association of Realtors and the Mayo Clinic and thousands of other organizations.

PR Newswire has rapidly expanded its public interest business over the past decade with customers such as NASA, the World Health Organization, the World Economic Forum, and the United States Postal Service regularly relying on PR Newswire to communicate their breaking news and information. Among its unique selling propositions in the government and policy marketplace is the award-winning PR Newswire for Journalists web site, www.prnewswire.com/media, which allows journalists and influential bloggers to self-select among more than 500 news categories.

"The distribution power of U.S. Newswire, including its agreement with Yahoo! Politics, combined with the vast media network PR Newswire reaches through its numerous channels including PR Newswire for Journalists, will be a powerful service upgrade for customers of both organizations," said Armon. "And, the media will benefit from the extensive pipeline of content the combined organizations will offer. The integration of this content will effectively 'close the loop' for many reporters such as those covering the drug industry who will now receive news from the majority of the top pharmaceutical companies and the U.S. Food & Drug Administration from one source, PR Newswire."

About PR Newswire

Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet ExpertsSM, eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London (http://www.unitedbusinessmedia.com).

About Medialink

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its subsidiaries, Medialink also provides Teletrax™, a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com).

Contact Info

Mark Nowlan
Senior Vice President, Marketing & Communications
PR Newswire
212.596.1570
mark.nowlan@prnewswire.com

Related Links

http://www.prnewswire.com
http://www.usnewswire.com

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Photo: David B. Armon, Chief Operating Officer, PR Newswire

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Photo: Brian Taylor, Vice President, Sales & Marketing, U.S. Newswire, a PR Newswire company

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