Pussy 100% natural energy gears up for global launch with Branson investment

The drink is pure: itís your mind thatís the problem

LONDON, 3rd October 2011 /PRNewswire/ — Pussy, the only 100% natural energy drink made from milk thistle and schizandra is gearing up for a global launch over the next six months with new investors Holly and Sam Branson joining the brand.

Created by British entrepreneur Jonnie Shearer in 2004, Pussy has been a well kept secret in celebrity circles until London fashion store Selfridges ordered thousands of cans this summer. Tesco has followed suit recently launching Pussy in selected stores. Now firmly in the retail spotlight, Pussy is finalising global distribution deals Ė and with Branson investment, has its sights set on knocking taurine based energy drinks off the number one spot.

Holly Branson said: "When I see and experience a brand I love, I want to get involved. Pussy is fun, irreverent and exciting. The energy drinks market is growing, but itís crowded with unhealthy options. Investing in Pussy is my commitment to a product that I believe in."

Sam Branson commented: "Pussy initially turned my head for all the obvious reasons, but then I was impressed by the taste and how naturally stimulating it is."

With Holly and Sam Bransonís support, Pussy is seeking partners to expand into further international territories including the USA and will launch in Russia this month. Currently, it is stocked in 3,500 retail outlets and is available to order by the case online.

Jonnie Shearer, founder of Pussy said: "Seven years into marketing the brand through word of mouth, membersí clubs and private events from Monaco to LA, weíre proud to be recognised as a major player in the energy drinks market. My plan is to make Pussy a lifestyle brand, like the Virgin brand that I have admired so much over the years."

3,000 cans of Pussy were transformed in to a 8m wide and 1.5m high 3D sculpture by installation artist Emma Winter to announce Sam and Holly Bransonís investment in Pussy, the 100% natural energy drink.

Pussy Wants You

Pussy Drinks has launched the search for their next intern to join the young entrepreneurs and help grow the brand. Interested applicants can apply by emailing talent@pdlondon.com

Follow Pussy on Twitter at twitter.com/#!/PussyDrinksHQ

To find our more or to buy Pussy online please visit www.pussydrinks.com

Pussy also has a Facebook page: Facebook.com/Pussy

About Pussy

Pussy Natural Energy Drinks was originally created in 2004 by Jonnie Shearer.

In a world of artificial additives and chemically derived energy products, Jonnie Shearerís mission was to create a premium 100% natural energy drink that is clean, refreshing and naturally stimulating.

By personally sampling the purest of botanical extracts including milk thistle, Siberian ginseng, sarsaparilla, schizandra and guarana and mixing them together with white grape juice from Southern Italy, lightly carbonated water, grenadilla, lychee and pressed Mexican limes, Jonnie Shearer created Pussy. The finished product contains no artificial flavours making it unlike any other energy drink on the market.

As the ad campaign says: Ďthe drink is pure, itís your mind thatís the problem.í


Pussy is available from independent retailers, cash and carry and wholesalers across the UK and is now stocked in Selfridges, the UKís most stylish department store, Tesco and London sushi chain itsu. Pussy is also now on sale on Virgin Trains.

Further information

Jonnie Shearer, creator of Pussy is available for interview. For product images and further information please contact Golden Goose PR on + 44 207 734 2002 or Felicity Hardingham on + 44 7747 445 898. Alternatively please email pussy@goldengoosepr.com

Media Contact:

Felicity Hardingham
Golden Goose PR
07747 445 898