Consumers around the world join in the global celebration in addition to live music events and celebrations in Ireland, the USA, the Caribbean and Asia

DUBLIN, Ireland 24 September, 2010 /PRNewswire/ — The owners of GUINNESSģ beer, the worldís number one stout, last night hosted the 2010 Arthurís Day global celebration, which kicked off at the world famous St. Jamesís Gate Brewery. Westlife, The Script, Brandon Flowers, Snow Patrol, Kelis, The Manic Street Preachers, and Paolo Nutini performed in local pub venues across Dublin, Cork and Galway, Ireland, whilst millions of consumers across the world took part in a global ďTo ArthurĒ toast which began at 17:59 in Dublin, Ireland and will finish in Kuala Lumpur, Malaysia 24 hours later.

Arthurís Day was created in 2009 to mark the iconic brandís 250th anniversary of the signing of the 9,000 year lease on St. Jamesís Gate in Dublin by the beerís famous philanthropist founder, Arthur Guinness. This yearís events will continue to support the philanthropic legacy of Arthur Guinness with the launch of, continuing to build on the good work that has already started in supporting social entrepreneurship around the world.

In total over 60 artists performed across the country with the celebrations beginning at 17:59 local time with the global toast to Arthur Guinness and his remarkable legacy. Consumers enjoyed the celebration at over 30 venues across Dublin, Cork and Galway from intimate gigs in pubs to music venues and a concert at the St. Jamesís Gate brewery itself.

Additionally, GUINNESS & Co. has recently committed to increasing the Arthur Guinness Fundô to Ä7.4 million by 2012 as it continues its commitment to maintaining the philanthropic legacy of Arthur Guinness, by further supporting the search for the next generation of social entrepreneurs worldwide. As part of this, the Arthur Guinness Fund has launched and is also announcing a new three year partnership with Ashoka - the worldís leading community of social entrepreneurs - to enable the deployment of the funds to new social entrepreneurial projects around the world. The global application process will begin just after this yearís Arthurís Day on Tuesday 28 September 2010.

The GUINNESS, ARTHURíS DAY and ARTHUR GUINNESS FUND words and associated logos are trade marks. As leaders in social responsibility, Diageo and Guinness & Co. encourage everyone to celebrate Arthurís Day responsibly.


Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit

Celebrating life, every day, everywhere.

Media Contact:

Alison Reemer

Rachael Newton
t: +44-20-8978-2820
m: +44-7803-856-582