PITTSBURGH STUDENT WINS GRAND PRIZE OF ONE MILLION POP-TARTS® TOASTER PASTRIES IN POP IT FORWARD CONTEST

Winner awarded prize at Pop-Tarts World™ in NYC by teen music sensation Cody Simpson

Battle Creek, Mich., Dec. 16, 2010 /PRNewswire/ — Tyler Kozar of Pittsburgh, Penn., has been selected as the grand prize winner of the Pop-Tarts™ Pop It Forward Contest, giving him the ultimate opportunity to spread fun far and wide – with a prize of one million Pop-Tarts® toaster pastries.

The Pop-Tarts® brand has been bringing fun and excitement to fans for decades with delicious flavors, frosting and sprinkles. It is that spirit that inspired the Pop-Tarts™ Pop It Forward Contest that asked the question: “What would you do with one million Pop-Tarts® toaster pastries?” Throughout the fall, thousands of entrants logged on to the Pop-Tarts® Facebook page for a chance to win the Grand Prize of one million Pop-Tarts® toaster pastries.

Kozar, a student at the Art Institute of Pittsburgh, was selected as the grand prize winner for his idea to create Pop-Tarts® Pop Art for the students and public to enjoy. By using the wrappers and boxes of one million Pop-Tarts®, Kozar hopes to inspire the community and share the toaster pastries with visitors who come to view the one-of-a-kind art. As a finalist, he received a trip to New York City where the winning announcement was made at Pop-Tarts World™ in Times Square by teen music sensation, Cody Simpson. Simpson also performed a special concert at Pop-Tarts World™ for 150 Pop-Tarts® fans. For the enjoyment of fans around the world, Simpson’s concert will also be re-broadcast on facebook.com/home.php?#!/kelloggspoptarts starting December 16.

“It was so much fun to review the great ideas from our fans for what they would do with 1,000; 100,000 or one million Pop-Tarts® toaster pastries,” said Pop-Tarts® Senior Brand Manager, Zena Arnold. “We’re thrilled with creativity of the responses we received and look forward to seeing Tyler’s grand prize-winning idea come to life.”

For more information about the Pop-Tarts™ Pop It Forward Contest, including official rules, please visit facebook.com/home.php?#!/kelloggspoptarts.

About Cody Simpson

According to music industry press, Cody Simpson is the next teen heart throb and music sensation already creating a frenzy amongst teens. He’s a down-to-earth, Aussie beach boy with All-American interests – family, friends, sports, and of course, girls. Cody’s smile is contagious, his accent swoon worthy, and his voice is making young ladies all around the world echo his lyric, “143” (I Love You)!

About Kellogg Company

With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company’s brands include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg’s Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company’s commitment to nutrition, visit www.kelloggsnutrition.com.


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Pop It Forward Contest Abbreviated Rules. No Purchase Necessary to Enter. To enter for free and/or for complete Official Rules, go to http://www.facebook.com/kelloggspoptarts and follow the online instructions to submit your entry. Registration is free. Contest begins 9/12/10 at 12:00:00 PM (CT) and the last submission period ends 11/20/10 at 11:59:59 PM (CT). Open to legal residents of the fifty (50) United States and District of Columbia who are 13 years of age or older at the time of entry. Void where prohibited. Subject to complete Official Rules. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.