Procter & Gamble Helps Savvy Shoppers with Big Savings and Value in their Everyday Lives

Discover the Value of Coupons Inside Trusted P&G Products for Your Holiday Shopping Now

Cincinnati, OH — November 8, 2010 /PRNewswire/ — In time for the holidays, the Procter & Gamble Company (P&G) (NYSE:PG) is easing the family budget by adding in-pack coupons from various brands into specially marked products. Whether shopping for themselves, family or friends, P&G is enabling shoppers to share the value of savings.

According to National Retail Federation’s 2010 Holiday Consumer Intentions and Actions Survey, many shoppers say they will be spending less (81.5%), comparison shopping online (30.9%) or with newspapers and circulars (28.1%), shopping for sales (54.1%) or using more coupons (40.6%) during this holiday season. Additionally, most holiday shoppers will spend the largest portion of their budget buying gifts for family ($393.55) and friends ($71.45), with a smaller purchases for co-workers ($18.26) and others ($34.82) (Source: Keeping the importance of deals and savings in mind, this season P&G will share the value, offering in-pack coupons on select consumer favorites easing the family budget for holiday purchases.

Now until December, shop for favorite brands, including Crest 3D Whitestrips®, Duracell®, Gain® and Mr. Clean®, to find big savings on other great P&G brands, loved and trusted by consumers. Coupons inside P&G products help save money with these big savings and time spent on hunting for various coupons, and with 12 brands currently available with coupons found inside, savings can add up to $180 when combined. Every three months, additional brands will be offering coupon savings inside available brands*, so visit for more information.

P&G is also mailing special booklets to select savvy shoppers who have subscribed to P&G mailing programs, such as, so look out for direct mailings during this fall and winter seasons for special offers from very popular P&G brands.**

During the holiday season, shoppers can get the most use of these coupons from trusted P&G brands to purchase products as a gift for family or friends, such as a holiday stocking stuffer or a gift bag of travel-sized items and cosmetics to pamper a friend or even a colleague. Consumers can also drop off items to a neighbor in need, such as Bounty®, Pampers® and Charmin®, or donate them to specific causes they support and embrace. Find the best deals and support causes each week by checking your local retailer. Additionally, you can visit for more tips on deals and causes from Stephanie Nelson, The Coupon Mom™, P&G’s coupon spokesperson and savings expert.

With shoppers being able to experience validated product performance, many of the coupon brands inside P&G products have received the prestigious Good Housekeeping Seal. The Good Housekeeping Seal is a shopping tool that consumers recognize as delivering authentic product performance as evaluated and accepted by the experts at the Good Housekeeping Research Institute. Some of the P&G brands that are available as coupons with the Good Housekeeping Seal include: Always®, Bounce®, Bounty®, Braun®, Cascade®, Charmin®, Clairol®, COVERGIRL®, Crest® (3D Whitestrips®, Vivid White® Toothpaste, Whitening RinseTM), Dawn®, Downy®, Duracell®, Eukanuba®, Febreze®, Metamucil®, Mr. Clean®, Olay®, Pampers®, Pantene®, Prilosec OTC®, Puffs®, Secret®, Swiffer®, Tide® and Vicks®. For more information on the Good Housekeeping Seal, visit

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

*Coupons available within the following products/brands per quarter (Note: brands are subject to change):

  • October-December: Charmin® Basic, Crest 3D Whitestrips™, Duracell®, Gain®, Luvs®, Mr. Clean® Magic Eraser, Olay® Trio Kits, Pampers®, Pampers® Sensitive, Pringles®, Tampax® Pearl and Tide®
  • January-March: Crest® Paste, Pampers®, Pampers® Sensitive, Olay® Trio Kits and Charmin®
  • April-June: Charmin®, Bounty® and Align®

**Brands available in P&G Golden Household Mailings shipped to selected savvy shoppers:
Align®, Always®, Balsam®, Bounce®, Bounty®, Bounty® Basic, Cascade®, Charmin®, Charmin® Basic, Clairol®, COVERGIRL®, Crest® (3D Whitestrips®, Vivid White® Toothpaste, Whitening RinseTM), Dawn®, Downy®, Duracell®, Era®, Febreze®, Fekkai®, Gain®, Gain® Dish, Gillette®, Head & Shoulders®, Herbal Essence®/Aussie®, Iams®, Ivory®/Zest®/Safeguard®, Ivory® (PCC), Luvs®, Male Disposables®, Metamucil®, Mr. Clean®, Olay® (PCC), Olay® (SCC), Old Spice®, Oral-B® Manual, Pampers®, Pantene®, Pepto®, Prilosec OTC®, Pringles®, Puffs®, PUR®, Scope®, Secret®, Swiffer®, Tampax®, Tide® and Venus®.

Media Contact:

Stephanie Ofreneo
DeVries Public Relations
(212) 891-0455