PERKINS RESTAURANT & BAKERY TO GIVE AWAY FREE BUTTERMILK PANCAKES TODAY IN CELEBRATION OF 'PERKINS PANCAKE DAY' BENEFITTING GIVE KIDS THE WORLD

Guests making a donation will receive a complimentary order of Perkins legendary pancakes at participating restaurants*

MEMPHIS, TN (March 21, 2011) /PRNewswire/ — Today, more than 420 participating Perkins® Restaurant & Bakery locations will give away free made-from-scratch buttermilk pancakes in celebration of “Perkins Pancake Day,” a system-wide fundraiser benefitting Give Kids The World® (GKTW) that provides week-long vacations to children with life-threatening illnesses and their families at a fanciful, “storybook” retreat in Central Florida. Guests at participating locations can enjoy mouth-watering buttermilk pancakes, expertly prepared using Perkins legendary recipe created and perfected more than 50 years ago, and can consider making a donation to Give Kids The World.

“Perkins Pancake Day and our long-standing support of Give Kids The World is at the heart of what our organization is all about – giving back to our communities and those in need,” says Bob Winters, senior vice president, development for Perkins Restaurant & Bakery. “As guests enjoy their complimentary pancakes today, we hope they will be inspired to donate to an organization that gives children an opportunity to create their own magical memories with their families.”

Each year, Perkins Restaurant & Bakery serves more than 300,000 free meals at the 200-seat Gingerbread House Restaurant, located in the heart of the Give Kids The World Village. Over the years, more than 4 million free meals have been served. In addition to annual fundraising efforts, ongoing activities for Give Kids The World include community-oriented events and specially marked coin boxes for spare change in the lobbies of most Perkins restaurants.

"Give Kids The World Village gives happiness and hope to families of children with life-threatening illnesses,” said Pamela Landwirth, president, Give Kids The World. “For one week, they can spend time together and have fun. Only through the support of generous partners like Perkins Restaurant & Bakery and delicious events like ‘Perkins Pancake Day’ can we continue to provide this amazing gift to families who need it most."

About Perkins Restaurant & Bakery:

Perkins Restaurant & Bakery is the leading operator and franchisor of nearly 500 full-service family dining restaurants. Founded in 1958, Perkins Restaurant & Bakery offers consumers in 34 states and five Canadian provinces a full menu of over 90 assorted breakfast, lunch, dinner, snack and dessert items at competitive prices. Breakfast items are available any time of day.

For more information, please visit www.perkinsrestaurants.com.

About Give Kids The World

Give Kids The World Village is a 70-acre, nonprofit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families. Give Kids The World provides accommodations at its whimsical resort, donated attractions tickets, meals and more for a week-long, cost-free fantasy vacation. With the help of many generous individuals, corporations and partnering wish-granting organizations, Give Kids The World has welcomed more than 106,000 families from all 50 states and 72 countries.

For more information, please visit www.givekidstheworld.org.
*Limit one short stack of pancakes per customer. Available at participating restaurants. Hours may vary. Contact your local Perkins Restaurant & Bakery for details.

Media Contacts:

Jessica Slusser
Engauge
Megan Severs