STOPAIN AND THE ARTHRITIS FOUNDATION JOIN FORCES TO PROMOTE THE BENEFITS OF STAYING ACTIVE
New Video Starring Judson Laipply Invites the Nation to "Move Together" to Prevent and Treat Arthritis
ENCINITAS, Calif. (August 11, 2009) /PRNewswire/ — DRJ Group Inc., makers of all-natural Stopain® topical analgesics, today announced a new awareness and fundraising initiative with the Arthritis Foundation. For the next 12 months, DRJ Group will donate a portion of each Stopain purchase to support the Foundation's mission to address the nation's most common cause of disability. Additionally, DRJ Group is issuing a just-released video – Stop Pain. Start Dancing. – starring motivational speaker and dancer, Judson Laipply. Laipply is best known for his Evolution of Dance video, the most viewed video on YouTube.
"Our company mission is to help chronic pain sufferers manage their pain so they can lead richer, more active lives," said Bob Miller president and CEO of DRJ Group. "We are proud to support the Arthritis Foundation by using our video to encourage physical activity as a way to manage arthritis. We hope viewers will forward the video to friends and family to help spread the message that staying active has long-term health benefits."
The new video features the song, Land of 1,000 Dances, and includes a cast of more than 70 characters. Cameo appearances are made by Patrice Williams, Miss Colorado USA® 2009; Amy David, Miss Wyoming Teen USA® 2009; and DRJ Group's Bob Miller. The video can be viewed at www.stopain.com.
Arthritis Walk is an annual nationwide event that raises awareness and funds to fight arthritis. Let's Move Together is a nationwide movement designed to inspire people to move every day to prevent or treat arthritis. It encourages daily physical activity for better health and participation in local Arthritis Walks.
"Research shows that regular physical activity, including dancing, can help minimize the pain and stiffness of arthritis," said Scott Walters, group vice president with the Arthritis Foundation. "We are excited to partner with DRJ Group to promote Let's Move Together and, hopefully, inspire people to remain active as a way to manage joint pain and improve mobility."
Stopain products can be purchased in over 25,000 independent pharmacies and national chain drug stores and on the Stopain Web site.