PANDORA Launches Mix-and-Match Customizable Earring Collection
With 740 Possible Combinations of Precious Stones, Pearls and Diamonds, a New, Versatile Collection Creates an Earring Wardrobe
Columbia, Md (August 26, 2008) /PRNewswire/ — PANDORA, internationally recognized for its customizable charm bracelet, introduces "Mix-and-Match" - a brand new collection of customizable earrings - to the United States and Canada. The new collection will be available in time for the holidays in fine jewelry and gift stores across North America.
Consisting of a hoop and interchangeable charms, PANDORA's new Mix-and-Match collection allows women to easily change the look of their earrings to suit any occasion and fashion statement. The line offers a choice of 10 handcrafted hoops and 74 charms and pendants, creating 740 possible combinations of styles. Made from 14K gold and sterling silver, the line features white and watermelon-colored pearls, precious stones such as amethyst and sapphires and brilliant-cut diamonds.
"Our Mix-and-Match collection debuted for the first time with great success in Europe last year, and we are very excited to introduce the line to North America for the first time this season," said John A. White, PANDORA General Manager, North America. "We have incorporated our signature customizable and collector traits into this new earring collection resulting in beautiful Danish-designed, feminine pieces in a variety of rich colors like purples, blues and browns. Essentially, we're giving women an entire earring wardrobe."
PANDORA is also introducing new additions to its existing match collection. The fall and winter release includes a vintage-inspired cameo set featuring white freshwater pearls and black onyx. The new earrings, rings and necklaces revive a traditional and classic look in an updated style. The new release also features a series of sterling silver and purple enamel rings, earrings and necklaces.
About PANDORA
PANDORA is a global Danish brand that has been making its mark on international jewelry fashion for 25 years and has become known for its high standards, craftsmanship, quality and design. PANDORA's customizable charm bracelets and matching line of rings, earrings and necklaces are all handcrafted from 14K gold and sterling silver, many with precious stones such as topaz, sapphire, amethyst or diamonds at a range of entry price points. To view the PANDORA collection and build a bracelet online, visit www.PANDORA-jewelry.com.
