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PURDY LAUNCHES PAINTRELIEF.COM TO HELP EDUCATE CONSUMERS ON WHY THE BRUSH MATTERS

Visit for Your Chance to Win a $4,000 Room Makeover

CLEVELAND, October 20, 2009 /PRNewswire/ — Purdy, the leader in the paint applicator industry, invites consumers to visit paintrelief.com - an engaging new website to help educate consumers on the benefits of using high-quality Purdy paint brushes and rollers. Visitors also have the opportunity to enter to win a $4,000 room makeover and receive a $3 on-line mail-in-rebate towards a Purdy brush.

The site offers several fun, interactive side-by-side demonstrations that illustrate why using Purdy products can help consumers paint faster, better and greener. Visitors can also view a comprehensive brush selector guide and conduct a paint roller comparison to learn why the paint brush or roller they choose is just as important as the paint they use. A $3 on-line mail-in-rebate is available to download, and there’s even an area for consumers to share their Purdy paint applicator experience with others.

“With the launch of paintrelief.com, we’re hoping to educate and connect with the consumer in an unique and fun way while increasing their level of awareness about the importance of choosing a high-quality brush brand during the painting decision-making process,” said Mark Ksiezyk, senior product manager, Purdy. “After visiting the site, we hope consumers have a clearer understanding of how and why Purdy paint applicators are integral to the success of any painting project.”

In addition to providing paint applicator tips, visitors can enter to win a $4,000 room makeover that includes a design consultation, professional painters, interior paint and room accessories. Participants who opt-in are also entered to win one of 10, $25 gift cards that will be randomly awarded each month. Entries for the $4,000 room makeover will be accepted from September 1, 2009 to December 31, 2009. For additional details, or for the Official Rules, log on to paintrelief.com.

For additional information about Purdy’s paint application products, visit purdycorp.com or call 800-547-0780.

About Purdy

For more than 80 years, professional painters and skilled do-it-yourselfers have looked to Purdy for expertly crafted painting tools that enable them to paint better and faster. Purdy offers premium-quality paintbrushes, roller covers, faux-finishing gear, extension poles, surface-preparation tools and paint accessories for almost every application.