ORTHOLITE INSOLES NOW AVAILABLE FOR PURCHASE

Insoles found in 100 million shoes a year are now available for consumer purchase. $1 of every pair purchased is donated to the Level Field Fund to help fund talented athletes with financial need

Amherst, MA (June 16, 2010) /PRNewswire/ — OrthoLite, the world’s leading supplier of open cell foam insoles in the performance and comfort category, today announced the retail launch of its Fusion style insoles on OrthoLite.com in partnership with Amazon. OrthoLite has become the founding partner of the Level Field Fund and for every pair of OrthoLite insoles sold, $1 will be donated directly to the Level Field Fund (LFF), a grant-giving program that strives to bridge the gap in funding to uniquely talented athletes.

OrthoLite insoles are found in more than 100 million pairs of shoes each year including Nike, Asics, New Balance, Merrell and many more, offering enhanced comfort and a solution to many common in-shoe problems with innovative technology. OrthoLite provides superior, long-lasting comfort and support to meet the needs of today’s active, on-the-go lifestyles, for all activities and all types of footwear. The insoles also feature performance properties, including breathability, moisture control and anti-microbial benefits.

“By combining our efforts with the Level Field Fund we can ensure that talented athletes across the country reach their performance potential,” said Pamela Gelsomini, president of OrthoLite. “We are excited that our partnership will benefit so many promising individuals.”

“For many young athletes, talent, drive and determination are simply not enough; financial support at key stages of development is critical. OrthoLite’s commitment to the Level Field Fund is a major step forward in our efforts to provide grants to talented athletes with financial need,” said Ross Powers, president of the Ross Powers Foundation and founder of Level Field Fund. “Our goal is to ensure the opportunity to achieve excellence in a sport is not limited by one’s financial situation.”

OrthoLite Fusion insoles are available at ortholite.com for $19.99 per pair. OrthoLite will take $5 off the first 1,000 pairs of insoles sold from June 16 to July 16. Consumers can insert INSOLES5 into the promotion code area on Amazon’s checkout page. For more information, visit OrthoLite on Facebook or Twitter.

About OrthoLite: OrthoLite, headquartered in Amherst, MA, is the world’s leading supplier of open cell foam insoles found in more than 100 million shoes each year including, Asics, New Balance, Merrell, Nike, Vans, Puma and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, breathability and durability. OrthoLite was originally founded in 1997 and is a product of O2 Partners LLC. For more information, visit ortholite.com.

About Level Field Fund: The Level Field Fund is a grant-giving program that strives to bridge gaps in funding to uniquely talented athletes whose opportunity to pursue excellence in sport would otherwise be limited by their financial situation. The Level Field Fund was established in 2009 and is a program of the Ross Powers Foundation. For more information, please visit levelfieldfund.org.

Samples and images are available upon request.

Media Contacts:

OrthoLite
Jenni Geiger
617-939-8362
Level Field Fund
Drew Johnson
207-775-1500 x25