WHAT "MODERN GIRLS" SHOULD KNOW ABOUT THE PILL

MODERN GIRL AUTHOR JANE BUCKINGHAM PENS
NEW GUIDE ON WWW.THEPILL.COM

RARITAN, NJ · December 5, 2007 /PRNewswire/ — It may be universally known as "the Pill," but how much do Modern Girls really know about this birth control choice?

Since its development more than 45 years ago, the Pill has become the single most widely used birth control method. Although more than 80 percent of American women have taken the Pill at some point in their lives*, common myths about it persist. It's time for a refresher.

Noted author and television host of The Modern Girl's Guide series, Jane Buckingham, has teamed up with women's health expert Valerie Schulz, MD, FACOG, and Ortho Women's Health & Urology, maker of ORTHO TRI-CYCLENŽ LO (norgestimate/ethinyl estradiol), to launch The Modern Girl's Guide to the Pill. The interactive guide is available on the recently re-launched site, www.thepill.com.

The Modern Girl's Guide to the Pill features Ms. Buckingham's advice, along with educational information about how the Pill works; the different options available, contraceptive and non-contraceptive benefits, risks and side effects and how to read the detailed patient information. It also contains interactive tools to help women, together with their healthcare professionals, determine if the Pill is the right option for them and what type of Pill might be best suited to their needs.

Jane Buckingham and Dr. Schulz also discuss the top five myths about the Pill in a six-minute podcast available on the site.

"Given the Pill's legacy in popular culture, it's not surprising that myths and confusion persist," said Ms. Buckingham. "Today's Modern Girl wants to be well informed and take more control of her health. The Modern Girl's Guide to the Pill is a great starting point for a deeper understanding of the basic facts about birth control pills and better dialogue with your healthcare professional."

"Today, many women want a Pill that offers not only effective pregnancy prevention, but also other benefits, like predictable periods and minimal breakthrough bleeding," said Dr. Schulz. "Women need to talk to their healthcare professionals about what is the best option for them. For women interested in a high performance, low-dose pill, ORTHO TRI-CYCLEN LO can be a great option because it may provide shorter, lighter or more predictable periods."

ORTHO TRI-CYCLEN® LO (norgestimate/ethinyl estradiol) is indicated for the prevention of pregnancy in women who elect to use oral contraceptives as their method of contraception. It is the low-dose, triphasic hormonal birth control pill that contains norgestimate, the number one prescribed progestin, and provides high efficacy in pregnancy prevention with a low incidence of common side effects.

Jane Buckingham and Dr. Valerie Schulz are paid consultants for Ortho Women's Health & Urology.

Important Safety Information

Serious as well as minor side effects have been reported with the use of oral contraceptives. Serious risks, which can be life threatening, include blood clots, stroke and heart attacks, and are increased if you smoke cigarettes. Cigarette smoking increases the risk of serious cardiovascular side effects, especially if you're over 35. Women who use oral contraceptives are strongly advised not to smoke. Some women should not use the Pill, including women who have blood clots, certain cancers, a history of heart attack or stroke, as well as those who are or may be pregnant. The Pill does not protect against HIV or sexually transmitted diseases.

Please visit www.thepill.com for full Prescribing Information.

About Ortho Women's Health & Urology

Ortho Women's Health & Urology, a Division of Ortho-McNeil Pharmaceutical, Inc., is a leader in the fields of women's health and urology, celebrating 75 years of partnering with women. Ortho Women's Health & Urology is committed to helping people live healthier lives and to meeting the needs of providers and patients with products such as ORTHO TRI-CYCLEN® LO (norgestimate/ethinyl estradiol), ORTHO EVRA® (norelgestromin/ethinyl estradiol transdermal system), and ELMIRON® (pentosan polysulfate sodium). For more information on these products, birth control, bladder health or general women's health issues, please visit www.orthowomenshealth.com.

* 2005 Female Attitudes and Contraceptive Study (FACTS) conducted among 3,002
15-50 year old women and sponsored by Ortho Women's Health & Urology.

Contact Information

Punnie Donohue
Weber Shandwick
Tel: 212-445-8163
pdonohue@webershandwick.com
Gloria Vanderham
Ortho Women's Health & Urology
862-686-0606

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