CELEBRITY STYLIST BOBBIE THOMAS HELPS WOMEN WEAR WHITE WITH CONFIDENCE
THIS SUMMER

RARITAN, NJ · June 21, 2007 /PRNewswire/ — Just in time for summer, celebrity stylist and Style Network personality Bobbie Thomas has joined together with Ortho Women's Health & Urology, makers of
ORTHO TRI-CYCLEN® LO (norgestimate/ethinyl estradiol), to launch
The LO-DOWN on Wearing White, designed to help women wear this season's "in" color with confidence. Details about this free educational program and sweepstakes can be found at www.thepill.com.

While fashionistas agree that white is hot, wearing it can be daunting for many women. In fact, according to a recent survey of women aged 18 to 24, nearly 55 percent said they are not very comfortable wearing white. Style expert Thomas points to common body-confidence and unexpected "time of the month" issues as factors that cause anxiety about wearing white.

Think white makes you look heavier? Feeling pale or washed out? Concerned about see-through? With a little help, Thomas says virtually every woman can wear white with confidence.

"The LO-DOWN on Wearing White offers information on how to banish 'white fright,' including tips for putting together a perfect white wardrobe and wearing it with confidence," said Thomas. For a free fashion tip sheet from Thomas, plus a chance to win a designer white outfit personally selected for one winner and her friend, visit www.thepill.com.

Lack of confidence in wearing white can be related to unpredictable "female-related" accidents, especially among women taking birth control pills. Breakthrough bleeding, or irregular or unexpected bleeding between periods, is a side effect of taking the Pill, especially newer low-dose and extended-regimen oral contraceptives.

Eighty percent of women surveyed agreed that this concern could cause reluctance to wear white. In fact, unexpected, between-period bleeding was a concern for 60 percent of women, and 45 percent said that they have actually avoided wearing white or other light-colored clothing altogether because of the possibility of breakthrough bleeding.

"For many women, one of the benefits of taking the Pill is better cycle control and lighter periods," explained women's health expert Valerie Schulz, M.D., F.A.C.O.G. "Therefore, unexpected or unpredictable bleeding between periods, which most commonly occurs in the first few months of taking a new pill, can be an unpleasant and embarrassing surprise."

According to Dr. Schulz, for women concerned about breakthrough bleeding, it's important to know that the incidence of breakthrough bleeding varies across different birth control pills and by individual. For example, for women interested in low-dose pills, ORTHO TRI-CYCLEN LO, with a six-year track record of clinical use, has demonstrated excellent cycle control and a low incidence of breakthrough bleeding in a clinical study.

Available at thepill.com, The LO-DOWN on Wearing White program offers women a variety of resources to help reduce their "wear-white" anxiety. These include the fashion tip sheet from Bobbie Thomas, as well as information about the birth control pill and breakthrough bleeding. Women can also enter a free sweepstakes to win a designer white outfit, selected by Thomas, for themselves and a friend. No Purchase Necessary. Open to female legal residents of the United States, 18 years of age or older. Void where prohibited. For Official Rules visit, www.thepill.com and click on the Sweepstakes link. Sweepstakes begins June 18, 2007 and ends August 15, 2007.

ORTHO TRI-CYCLEN® LO (norgestimate/ethinyl estradiol) is indicated for the prevention of pregnancy in women who elect to use oral contraceptives as their method of contraception. It is a low-dose, tri-phasic hormonal birth control pill that provides high efficacy in pregnancy prevention with a low incidence of common side effects.

Important Safety Information

Serious as well as minor side effects have been reported with the use of oral contraceptives. Serious risks, which can be life threatening, include blood clots, stroke and heart attacks, and are increased if you smoke cigarettes. Cigarette smoking increases the risk of serious cardiovascular side effects, especially in woman over 35. Women who use oral contraceptives are strongly advised not to smoke. Some women should not use the Pill, including women who have blood clots, certain cancers, a history of heart attack or stroke, as well as those who are or may be pregnant. The Pill does not protect against HIV or sexually transmitted diseases.

Click here to visit thepill.com for full Prescribing Information.

About the Survey

The survey was conducted by telephone from May 3 - 9, 2007, by KRC Research on behalf of Ortho Women's Health & Urology among 300 women, ages 18 to 24 and currently taking birth control pills. The margin of error for the overall sample is +/- 5.7 percentage points at the 95% confidence level.

About Ortho Women's Health & Urology

Ortho Women's Health & Urology, a Division of Ortho-McNeil Pharmaceutical, Inc., is a leader in the fields of women's health and urology, celebrating 75 years of partnering with women. Ortho Women's Health & Urology is committed to helping people live healthier lives and to meeting the needs of providers and patients with products such as ORTHO EVRA® (norelgestromin/ethinyl estradiol transdermal system), ORTHO TRI-CYCLEN® LO (norgestimate/ethinyl estradiol), and ELMIRON® (pentosan polysulfate sodium). For more information on these products, birth control, bladder health or general women's health issues, please visit www.orthowomenshealth.com.

Contact Information

Gloria Vanderham
Ortho Women's Health & Urology
862-686-0606
Punnie Donohue
Weber Shandwick
212-445-8163

Related Links

www.thepill.com

Video

CELEBRITY STYLIST BOBBIE THOMAS HELPS WOMEN WEAR WHITE WITH CONFIDENCE THIS SUMMER
Windows Media 56/150k 300k Real Player 56/150k 300k

Sound Bites

CELEBRITY STYLIST BOBBIE THOMAS HELPS WOMEN WEAR WHITE WITH CONFIDENCE THIS SUMMER
Windows Media 56/150k 300k Real Player 56/150k 300k

Additional Sound Bites

CELEBRITY STYLIST BOBBIE THOMAS HELPS WOMEN WEAR WHITE WITH CONFIDENCE THIS SUMMER
Windows Media 56/150k 300k Real Player 56/150k 300k

Bobbie Thomas

CELEBRITY STYLIST BOBBIE THOMAS HELPS WOMEN WEAR WHITE WITH CONFIDENCE THIS SUMMER
Hi-Res Photo Download

Bobbie Thomas Bio

PDF Download

The Lo-Down on Wearing White Survey Fact Sheet

PDF Download

Breakthrough Bleeding
& Survey Facts

PDF Download

Bobbie's Tips for Wearing White

PDF Download

Social Media

MultiVu logo