ORAL-B EMPOWERS AMERICANS TO ADVANCE THEIR ORAL HEALTH FOR A GREAT CAUSE

Oral-B® Teams Up with Brooke Burke and Operation Smile to Announce Jaw-Dropping, Limited-Time Offer on Select Oral-B Premium Power Toothbrushes

NEW YORK, Sept. 14, 2010 /PRNewswire/ — The Procter & Gamble Company’s Oral-B® and television host Brooke Burke took over New York City’s Vanderbilt Hall in Grand Central Station to celebrate their commitment to advancing America’s oral health. Oral-B, the brand of toothbrush more dentists use themselves worldwide, is offering consumers 50 percent off select Premium Power toothbrushes after mail-in rebate from Sept. 1 – Oct. 31, 2010 to empower Americans to take charge of their own oral health. Oral-B Premium Power toothbrushes will be donating $25,000 to Operation Smile — a worldwide children’s medical charity that provides free surgeries for children with cleft lips and cleft palates.

“I am very excited to team up with Oral-B for a great cause,” said Brooke Burke, “Dancing With The Stars” Season 7 champion and current co-host. “While life can move faster than we do, taking care of your oral health is not something that should ever slip off the radar. Oral-B makes it very easy to give yourself the star treatment and dentist-smooth clean feeling everyday from your own home!”

Using an Oral-B rechargeable oscillating rotating toothbrush can help remove up to 100 percent more plaque than a regular manual toothbrush. Oral-B Premium Power toothbrushes reach deep between teeth and along the gum line for a thorough clean, removing plaque and helping prevent gingivitis.

“A power toothbrush is an investment in your health,” said Dr. Robert Gerlach, DDS, MPH, Research Fellow, P&G Worldwide Clinical Investigations. “In fact, for every $1 spent on prevention in oral health care, you can save up to $50 in restorative and emergency treatment¹.”

Oral-B’s portfolio of rechargeable oscillating rotating power toothbrushes includes a variety of brushes to meet different needs and budgets. To make power accessible to all, from Sept. 1 – Oct. 31, 2010, the Oral-B ProfessionalCare Series of Premium Power toothbrushes will be 50 percent off after mail-in rebate. Select toothbrushes include:

  • Oral-B® ProfessionalCare® SmartSeries™ 5000 with SmartGuide
  • Oral-B® ProfessionalCare® SmartSeries™ 4000
  • Oral-B® ProfessionalCare® 3000
  • Oral-B® ProfessionalCare® 1000

Savings range from $37-79, depending on the original price of each toothbrush included in this special offer.

For more information on this promotion and the complete line of Oral-B power toothbrushes, please visit www.oralb.com.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Operation Smile

Founded in 1982, Operation Smile, headquartered in Norfolk, Virginia, is a worldwide children’s medical charity whose network of global volunteers are dedicated to helping improve the health and lives of children and young adults. Since its founding, Operation Smile volunteers have treated more than 150,000 children born with cleft lips, cleft palates and other facial deformities and the organization has a presence in more than 50 countries. In addition to contributing free medical treatment, Operation Smile trains local medical professionals in its partner countries and leaves behind crucial equipment to lay the groundwork for long-term self-sufficiency.

Media Contact:

Robyn Ettinger
212-468-3984


¹ Take A Bite Out Of Dental Expenses." ADHA. 2 November 2006. Accessed 8/22/08 at http://www.adha.org/media/stories/expenses.htm