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"ElfYourself" is Back for Third Year of Holiday Cheer

OfficeMax Elves Break out Three New Dances Created by Viral Video Kings at JibJab!

Naperville, Ill., November 17, 2008 /PRNewswire/ — After months of anticipation, OfficeMax® Incorporated (NYSE: OMX) and JibJab Media Inc. today announced the return of, the web's most popular holiday e-greeting site. The lovable dancing elves debuted in November 2006, capturing the hearts of about 30 million visitors, and then rocketed to infamy in November 2007 with more than 193 million visits.

ElfYourself enables users to create free personalized holiday eCards by uploading their photos and transforming themselves, family and friends into dancing elves. The site's current version features a number of new enhancements, including:

  • User can upload their photos to three new dances including disco, country and the Charleston as well as the classic ElfYourself dance, powered by JibJab's Starring You® technology.
  • For only $3.99, users can also secure a downloadable version of their video that they can watch offline, burn to DVDs or transfer to mobile devices.
  • This year, users can "elf" up to five individuals, up from four in 2007.

For those not able to travel to see family this holiday season, ElfYourself is a great option for delivering holiday wishes using humor and entertainment. Start the "elfamorphosis" and send friends and family an ElfYourself holiday eCard by visiting

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress™, technology products and solutions, and furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and more than 1,000 stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit

About JibJab

JibJab helps people share laughs. From viral political videos like "This Land" to Sendables® eCards and personalized Starring You!® products, JibJab's artists, technologists and business people are on a mission to make the web a funnier place. A hundred years ago, entrepreneurs revolutionized the entertainment industry with film. Today, at JibJab, we're doing it with computers. For more info, go to

OfficeMax Media Contacts

Bill Bonner
630 864 6066
Jennifer Rook
630 864 6057

JibJab Media Contact

Joey Infortuno