New NVIDIA Graphics Processor Breathes Life into Adrianne Curry – Virtual Reality's Top Interactive Supermodel

Industry-Leading Graphics Company Teams Up with Hollywood Star Adrianne Curry to Create Revolutionary Interactive Model

HOLLYWOOD, CA – NOVEMBER 13, 2006 — In a move that is sure to send waves through Hollywood, model and television star Adrianne Curry and the worldwide leader in programmable graphics processor technologies, NVIDIA Corporation (Nasdaq: NVDA), have announced today they have teamed up to create the world's first real-time, virtual celebrity. This breakthrough, which is enabled by NVIDIA's new flagship graphics technology, will allow 'stars' to create and license detailed replicas of their likeness without ever having to make a physical appearance or take a photograph.

Virtual celebrity licensing will have a multitude of applications, including adapting celebrity characters into newly developed video games, virtual modeling and endorsements; digital appearances in film and television; and virtual hosting on Web sites or traditional broadcast media.

"I am honored to have been selected as the first celebrity for this project", said Adrianne Curry. "The Digital Adrianne is so realistic, it's really trippy. Lara Croft, eat my shorts!"

Adrianne Curry is the ideal choice for this venture as she is on the cutting-edge of this fresh, new trend in Hollywood. In addition to her successful modeling career, that has landed her on the pages of Maxim, Playboy, Sync and Marie Claire, to name a few, Adrianne is a bona fide television star with television credits that include some of the most successful reality TV shows including the CW's America's Next Top Model, VH1's hit series "The Surreal Life" and "My Fair Brady", amongst numerous other stints in television and film. Adrianne also runs one of the most popular blogs and online promotions in the industry.

"The uses for this technological breakthrough are truly endless," said Dan Vivoli, senior vice president of marketing at NVIDIA. "The digital Adrianne can demonstrate the same range of emotions, movements, and attitudes and appear just as lifelike as her living, breathing counterpart. It is simply a stunning transformation."

NVIDIA has launched new GeForce 8800 series GPUs that usher in a new level of visual realism for PCs, enabling PC users to experience Digital Adrianne in real-time with vivid detail. According to NVIDIA the new GPUs are designed to address the increasing need for graphics processing performance on PCs, delivering the best visual experience for Microsoft Windows Vista, PC games, HD-DVD and Blu-ray.

For further information on the Digital Adrianne and the new NVIDIA GeForce 8800 series graphics processing units, please visit: http://www.prnewswire.com/mnr/nvidia/25921.

Related Press Releases:

New NVIDIA Products Transform The PC Into The Definitive Gaming Platform

Media Contact For Adrianne Curry/Digital Adrianne:

Phil Viardo
The Viardo Agency
310-499-4848
phil@theviardoagency.com

Media Contact For NVIDIA:

Rick Allen
NVIDIA Corporation
510-786-4287
riallen@nvidia.com

Related Links

http://www.nvidia.com

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