NU SKIN LAUNCHES GLOBAL CONTEST TO IDENTIFY NEW 'FRESH FACES' OF AGELOC

PROVO, Utah — July 1, 2010 /PRNewswire/ — Nu Skin Enterprises, a leading anti-aging consumer products company, today announced the launch of a global search for those Nu Skin distributors and customers who defy their age and embody the Nu Skin spirit of ‘living young.’ The company has partnered with the New York-based agency Don Jagoda Associates (DJA) to execute its ‘Keep Your Age a Mystery’ photo challenge that will span nearly 50 countries.

“Our new ageLOC skin care products are transforming our business and more importantly, our international sales force,” said Dan Chard, president of global sales and operations for Nu Skin. “This photo challenge celebrates sales representatives and preferred customers who embody Nu Skin’s spirit of ‘living young’ and have chosen to use Nu Skin’s ageLOC products to help maintain their youthful appearance. As an international company that provides the opportunities and products to help people look and feel young, we’ll be searching the globe to identify youthful faces of every age.”

“While DJA has been developing contests and sweepstakes for some of the best brands in the business since 1962, the Nu Skin contest is unprecedented in terms of its scope and international reach,” said Suzanne Gulbransen, senior vice president of DJA. “We’re pleased to join Nu Skin in executing its ‘Keep Your Age a Mystery’ photo challenge and look forward to helping them identify and recognize winners from around the world.”

As part of the contest, Nu Skin distributors and customers can enter the “Keep Your Age a Mystery” photo challenge at the contest website, www.keepyourageamystery.com. The site also features interactive games and highlights other international winners.

Contest winners will be selected based on their youthful appearance relevant to their actual age, among other criteria outlined in the contest’s official rules. In addition, weekly winners will be selected and made eligible for many prizes including luxury vacations and cruises, as well as celebrity-style photo shoots.

The Company

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC™ science that addresses aging at its source. The company’s anti-aging products feature the new ageLOC family of skin care products including ageLOC Future Serum and the ageLOC Edition Galvanic Spa® System II, as well as Tru Face® Essence Ultra and LifePak® Nano. A global direct selling company, Nu Skin operates in 50 markets worldwide and has more than 765,000 independent sales representatives. Nu Skin is traded on the New York Stock Exchange. More information is available at http://www.nuskin.com.