NU SKIN AGELOC SKIN CARE PRODUCTS TRANSFORM FACES AROUND THE WORLD EVERY DAY

PROVO, Utah—March 23, 2011 /PRNewswire/ — Nu Skin's (NYSE: NUS) revolutionary anti-aging product lineup — ageLOC Transformation daily skin care, including ageLOC Future Serum — is used every day to help people enjoy a more youthful appearance. The new skin care products were launched around the world in 2010 and are clinically proven to reveal a more youthful appearance in eight key areas beginning after just seven days of use.

“Within two to three days after starting to use ageLOC Transformation, everybody was asking me what I was doing different to my skin,” remarked Roz Hobbs, 53, from Beaumont, Alberta, Canada. “It’s been really incredible how other people notice the difference, and what I love the best are all the compliments I’m getting.”

“Our research focuses on why some people look older or younger for their age, and the great news is that you don’t have to be born with good genes to keep your skin looking young,” said Helen Knaggs, Ph.D., vice president of research and development for personal care products at Nu Skin. “With decades of foundational science, we are now able to identify and reset groups of age-related genes that we call Youth Gene Clusters. The coordinated expression of these functional groups of genes is associated with a youthful appearance.”

Clinical Results

ageLOC Transformation is designed to affect processes that contribute to the appearance of aging in the skin. The set is comprised of four products that showed truly transformational results in a third-party clinical trial:

  • 100 percent of subjects showed improvements in signs of aging in only seven days as determined by a clinical grader;
  • 100 percent of subjects also showed an improvement in overall appearance, including fine lines, skin smoothness and radiance as determined by a clinical grader after 12 weeks of use.

ageLOC Transformation Products

ageLOC Future Serum is the star product in the ageLOC Transformation set and Total Beauty Readers’ Choice award winner for the best anti-aging treatment. This powerful, clinically tested formula combines the benefits of many different anti-aging products to reveal younger looking skin in eight key ways:

  1. Promotes youthful skin structure
  2. Smoothes skin texture
  3. Evens skin tone
  4. Reduces the appearance of fine lines and wrinkles
  5. Increases skin radiance
  6. Reduces the appearance of pores
  7. Reduces discoloration
  8. Increases hydration

Gentle Cleanse & Tone is a foaming cleanser that delivers the first infusion of ageLOC as it purifies skin and prepares it for advanced treatments, combining cleansing and toning into a single step. The mild formulation leaves skin feeling soft and refreshed and is gentle enough for all skin types.

Radiant Day SPF 22 is a lightweight, daily use emulsion that delivers brighter, more radiant skin and reduced discoloration by inhibiting unwanted melanin production. It also hydrates the skin while providing broad-spectrum UVA/UVB protection.

Transforming Night is a rich hydrating cream that works with the skin’s natural nighttime repair and renewal process to reduce the appearance of lines and wrinkles and dramatically smooth the skin.

Availability

ageLOC Transformation daily skin care products are available from Nu Skin distributors around the world and at http://www.nuskin.com.

About Nu Skin Enterprises

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC™ science that addresses aging at its source. The company’s anti-aging products feature the new ageLOC suite of products including the ageLOC Transformation daily skin care system, ageLOC Future Serum and the ageLOC Edition Galvanic Spa® System II, as well as the ageLOC Vitality nutritional supplement. A global direct selling company, Nu Skin operates in 51 markets worldwide and has nearly 800,000 independent distributors. Nu Skin is traded on the New York Stock Exchange under the symbol “NUS.” More information is available at http://www.nuskinenterprises.com.

Please note: This press release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding the company's results of operation and strategy. These forward-looking statements are based on current information and expectations, and are subject to risks and uncertainties discussed in company filings with the U.S. Securities and Exchange Commission, which could cause the company's actual results to differ materially from expected results. The company undertakes no obligation to publicly update any forward-looking statement contained in this press release, whether as a result of new information, future developments or otherwise, except as may be required by law.