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NU SKIN AMPLIFIES BUSINESS OPPORTUNITY WITH GAME-CHANGING ANTI-AGING APPROACH

Nu Skin Sales Leaders Poised To Capitalize on Promising Megatrends

PROVO, Utah - June 22, 2009 /PRNewswire/ — Top international sales leaders for Nu Skin Enterprises, Inc. gathered today in Saint Petersburg, Russia, to learn how Nu Skin plans to expand its distributor business opportunity with next-generation anti-aging products in both skin care and nutrition that target the ultimate sources of aging.

"For more than 25 years, Nu Skin has offered people the opportunity to start their own business selling exclusive and innovative anti-aging products – and that opportunity will be better than ever with ageLOC," said Truman Hunt, Nu Skin president and chief executive officer. "We believe that ageLOC is unlocking the secret of youth through our unique understanding of the relationship between aging and certain genes in the human genome, the ultimate sources of aging.

"ageLOC will not only have significant implications for an aging population that wants to live young, but also for an increasing number of people who are seeking out Nu Skin's business opportunity to supplement or replace their income."

The international sales meeting is the next step in the company's roll out of its exclusive ageLOC discoveries. Nu Skin introduced the first phase of its strategy to target the sources of aging last October with the launch of ageLOC Galvanic Spa Facial Gels, formulated to target a free radical generator in the skin to deliver superior cosmetic benefits. The company will continue its roll out of ageLOC products with the introduction of an unmatched daily skin care system this October at Nu Skin's global 25th anniversary celebration in Los Angeles. As part of its strategic direction, the company will also unveil plans to launch additional exclusive ageLOC products, including a nutritional supplement in the latter half of 2010.

"By targeting the ultimate sources of aging we have the advantage of developing truly game-changing products that have both preventative and corrective anti-aging benefits," said Joe Chang, Nu Skin executive vice president and chief scientific officer. "ageLOC also unites our skin care and nutritional product lines into a comprehensive anti-aging product offering that delivers solutions for people who want to enjoy a more youthful existence."

THE ageLOC OPPORTUNITY: Leveraging Socio-Economic Megatrends

ageLOC is a powerful platform for Nu Skin distributors as they continue to benefit from significant social and economic megatrends, including a growing aging population and an increase in those seeking ways to supplement or replace income. For example, by 2030 the number of people worldwide over the age of 60 is expected to double to more than 1 billion. By 2015, the anti-aging industry is expected to grow 76 percent in the United States, 73 percent in Japan and 82 percent in the Asia Pacific region. Additionally, the economic environment bodes well for Nu Skin's direct selling business model as Nu Skin offers an attractive option for those who need to supplement or replace their income in today's harsh economy.

"Nu Skin continues to stay relevant by marketing innovative and scientifically validated products, as well as by paying the highest percentage of revenue in distributor commissions of all direct selling companies listed on the New York Stock Exchange," said Ashok Pahwa, chief marketing officer at Nu Skin. "That is especially meaningful considering the fact that 2008 was the largest revenue year in Nu Skin's 25-year history with $1.25 billion in sales."

The Company

For 25 years, Nu Skin has been demonstrating its tradition of innovation through a comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin's scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC™ approach and flagship products including the Galvanic Spa® System II, Tru Face® Essence Ultra, LifePak® nano and the g3 nutrition beverage. A global direct selling company, Nu Skin operates in 48 markets worldwide and has more than 750,000 independent sales representatives. Nu Skin Enterprises is traded on the New York Stock Exchange. More information is available at http://www.nuskinenterprises.com.