NINE WEST KICKS THE HOLIDAY SEASON INTO HIGH GEAR WITH THE RADIO CITY ROCKETTES!
New York, NY (November 22, 2010) /PRNewswire/ — Nine West Specialty Stores, a division of The Jones Group (NYSE: JNY) (“Jones”) are proud to kick up their heels with the world-famous Radio City Rockettes in this year’s Nine West “Rock the Holidays” campaign, appearing in Nine West store windows across the country as well as on ninewest.com and social media platforms including Facebook, starting today, November 22, 2010.
The Radio City Rockettes are featured in this year’s national holiday campaign wearing Nine West’s open-toe silver dress shoe, the “Jemster,” one of the brand’s signature holiday styles.
For more than 80 years, the Radio City Rockettes have not only been recognized for their eye-high kicks and precision dance but also for their dynamic and festive style. As such, the iconic and glamorous Rockettes are the perfect partner to kick off this season’s campaign. Shot at the legendary Radio City Music Hall, the campaign features the stars of the Radio City Christmas Spectacular and showcases the “Jemster” shoe, which is certain to glam up any holiday event this season.
Stacy Lastrina, Chief Marketing Officer of The Jones Group, said “Nine West is proud to partner with the iconic Radio City Rockettes for the ‘Rock the Holidays’ campaign, which will create a festive shopping environment for all by bringing the contagious spirit of the holidays in New York to Nine West stores throughout the U.S.”
In celebration of this broad reaching holiday campaign, Nine West will launch the “Radio City Rockettes Shoe Escape to NYC” sweepstakes on ninewest.com, which will run from November 22, 2010 through January 2, 2011. One lucky winner will win a trip of a lifetime to New York City, along with three (3) guests. Since no trip to New York during the holidays is complete without seeing the Radio City Rockettes, as part of the prize, winners will attend the 2011 edition of the Christmas Spectacular, as well as a customized backstage tour and dance lesson with the Rockettes, and Nine West shoes for every occasion on the trip.
“We are thrilled to partner with Nine West and bring together two brands that create holiday fun with a glamorous twist,” said Howard Handler, executive vice president, Marketing, MSG Entertainment. “Together, our iconic brands will create a festive and stylish campaign that truly rocks the holidays.”
Nine West has 160 Specialty Retail Stores in the U.S.
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Director, Fred Allard
About The Jones Group, Inc.
The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 lifestyle brands with best-in-class product expertise across five divisions: apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent. The Company also markets directly to consumers through branded specialty retail and outlet stores and through its e-commerce sites.
The Company's nationally recognized brands and licensing agreements (L) include: Nine West, Jones New York, Anne Klein, Rachel Roy (L), Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, B Brian Atwood (L), Boutique 9, Easy Spirit, Gloria Vanderbilt, l.e.i, Bandolino, Enzo Angiolini, Nine & Co, GLO, Joan & David, Joneswear, Andrew Marc/Marc Moto (L), Kasper, Energie, Evan Picone, Le Suit, Mootsies Tooties, Grane, Erika, Napier, Jessica Simpson (L), Dockers (L), Sam & Libby, Givenchy (L), Judith Jack, Albert Nipon and Pappagallo.
MSG Entertainment (MSGE)
MSG Entertainment (MSGE), the live entertainment arm of Madison Square Garden, Inc. (Nasdaq: MSG), is a worldwide entertainment company recognized for its signature combination of event production and entertainment marketing. In addition to the nearly 900 entertainment concerts and events that take place each year at Radio City Music Hall, Madison Square Garden, The Theater at Madison Square Garden, The Beacon Theatre and The Chicago Theatre, MSGE has an exclusive co-booking agreement with Boston’s Citi Performing Arts Center/ Wang Theatre. MSG Entertainment's live events include the Radio City Christmas Spectacular, which includes the national arena tour and the theatrical tour and has played to more than 69 million in 63 different cities across North America. Additionally, MSGE has an ongoing partnership with Cirque du Soleil to create new content and productions for its venues. Wintuk, which premiered in 2007, was built exclusively for The Theater at Madison Square Garden and runs every holiday season. More than five million people attend MSG Entertainment branded events annually including concerts, special events, and family attractions.