NEWCASTLE BROWN ALE BRINGS NEW MEANING TO “WALK THE DOG”

A PUB NEAR YOU, U.S.A., December 1, 2010 /PRNewswire/ — The boisterous howls of discerning drinkers are echoing throughout pubs nationwide, from the concrete jungle of New York City to the sandy beaches of southern California and all points in between. The fervor is tied to the U.S. emergence of a tradition that has long been cherished in Newcastle, England: “Walking the Dog.”

While “Walking the Dog” may sound like a mundane task of suburban conformity, these “Dog Walkers” are actually using the phrase as an excuse to slip out and scamper to their favorite local pub to enjoy a pint of Newcastle Brown Ale.

“Sometimes you just can’t say you’re going to the pub to have a Newcastle. Sometimes ‘Walking the Dog’ is more acceptable,” said Colin Westcott Pitt, vice president of marketing, Newcastle Brown Ale. “Drinkers in Newcastle have been using the ‘Walk the Dog’ ruse for decades. But don’t tell anyone, or the secret will be out!”

A clever excuse indeed, “Walking the Dog” resonates among devoted Newcastle fans as the perfect ploy for catching up with friends while enjoying The One and Only Newcastle Brown Ale. “Walking the Dog” proves that sometimes a reliable alibi is a beer drinker’s best ally.

“Dog Walkers” are invited to take a virtual walk through Newcastle’s dog-friendly neighborhood anytime at www.NewcastleBrown.com, rain or shine.

About Newcastle Brown Ale

In 1927, in the Northeast of England, Colonel Jim Porter created a uniquely crafted ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cool, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, Heineken USA, headquartered in White Plains, New York. For more information, please visit www.NewcastleBrown.com.

About Heineken USA

Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.